WeWork(WeWork：470亿美元独角兽的崛起与破裂 )[2021]电影台词本阅读、下载和单词统计

电影名称：WeWork：470亿美元独角兽的崛起与破裂
英文名称：WeWork
年代：2021

推荐：千部英美剧台词本阅读

时间	英文	中文
[00:01]	Mikey, is there any reason you wanted the teleprompter	麦克，你为什么要把提词器放在摄像机后面，
[00:04]	behind the camera so I’m looking straight at you, or you don’t care?	这样我就能直视你了，还是你根本不在乎?
[00:07]	– No, I think it’s okay. – Okay.	―是的，我认为这样没问题。―好吧。
[00:08]	We’re in a good spot.	我们现在的位置很好。
[00:10]	‘Cause my eyes are a little shooting to the right.	因为我的眼睛在镜头中有点儿靠右。
[00:12]	– That’s okay, though. – Are you sure?	―不过没关系。 ―你确定吗？
[00:13]	Mm-hmm. Okay.	嗯-嗯。没关系。
[00:15]	So you wanna start from the top?	所以你想从头开始吗?
[00:18]	Yes.	是的。
[00:21]	I’m just gonna do each point.	我要把每一处都做好。
[00:24]	– Ready? – I am born ready.	―准备好了吗？ ―我一直就准备好了。
[00:30]		2019年九月
[00:34]	Welcome.And thank you for coming.	欢迎大家的到来。
[00:37]	Real estate is going through a fundamental shift,	房地产业正在进行一场根本性的转变，
[00:41]	from a “fixed cost per seat” commodity	从一种每件含有“位置性固定成本”的商品
[00:45]	to an experiential-differentiated…	变成一种体验差异化的…
[00:52]	Real estate is going through a fundamental shift,	房地产业正在进行一场根本性的转变，
[00:55]	from a must-have…	从一种必须得要…
[00:59]	It’s a mouthful.	这真拗口。
[01:00]	Fromm a “fixed cost per seat” commodity	从一种每件含有“位置性固定成本”的商品
[01:02]	to a must-have experiential…	变成一种必备的体验性…
[01:04]	I can do it, I can do it, I can do it.	我做的来，我做的来，我做的来。
[01:05]	Real estate…	房地产业…
[01:06]	Guys, I need no sounds.	伙计，我需要别出声。
[01:08]	If you’re moving and making a sound and I’m speaking, freeze.	如果在我讲话时，你们在走动并发出任何声响，请立即停止。
[01:11]	Real estate is going through a fundamental shift,	房地产业正在进行一场根本性的转变，
[01:14]	from a “fixed cost per seat” com…	从一种每件都含有“位置性固定成本”的商…
[01:16]	Ehhh! We’ll clean it up.	啊哈！我们会清除这段的。
[01:19]	I think we’re great,and I think we’re preparing for the roadshow right now.	我觉得我们很好，我想我们现在正在为路演做准备。
[01:23]	Sorry.	对不起。
[01:25]	The universe had to release it.	世间万物都需排浊。
[01:28]	Shh! You guys gotta flow with me.After I do the…	嘘！你们得跟着我走。在我做完…
[01:31]	Shh! Just let the air out.	嘘！把臭味散出去。
[01:33]	WeWork is garnering questions about its business model.	WeWork的商业模式正受到质疑。
[01:36]	There are all kinds of things that just pop out as red flags in this.	这里有各种各样的危险信号。
[01:39]	It feels like it’s valued as a tech company,	它的估值看起来像是一家科技公司，
[01:41]	but this is a real estate company.	但实际上却是一家房地产公司。
[01:42]	The founder wanted total, complete control for life.	创始人想要完全控制生活。
[01:45]	The company went from a $47 billion valuation	该公司在短短六周内从470亿美元的估值
[01:48]	to near bankruptcy in just six weeks.	跌至濒临破产的境地。
[01:50]	The future of the company very uncertain at this point.	公司的未来在这一点上非常不确定。
本电影台词包含不重复单词：1879个。 其中的生词包含：四级词汇：383个，六级词汇：222个，GRE词汇：233个，托福词汇：320个，考研词汇：446个，专四词汇：364个，专八词汇：74个， 所有生词标注共：788个。 定制生词标注的台词本和单词统计，请访问生词标注台词本
[01:52]	If you tell a 30-something male	如果你告诉一个30多岁的男人
[01:54]	that he’s Jesus Christ,	他是耶稣基督，
[01:56]	he’s inclined to believe you.	他会倾向于相信你。
[01:59]	– Start from the top. I’m gonna get this.	-从头开始。我先酝酿一下。
[02:03]	Okay, I got it.	好的，我准备好了。
[02:14]	WE WORK	我们如何创建并拆解了一头470亿美元的独角兽
[02:27]	Social media companies promised us	社交媒体公司向我们承诺，
[02:29]	that technology will bring us together.	科技将把我们团结在一起。
[02:34]	Well, I gotta tell you, I’ve been observing a little bit what’s happening	我得告诉你，我观察了一下现在世界上
[02:36]	around the world right now and I actually feel like a lot of times	正在发生的事情，我真的觉得很多时候，
[02:39]	technology is pulling us apart.	正是科技正在把我们分开。
[02:43]	And the secret of success in our opinion, is it’s about real connection.	在我们看来，成功的秘诀在于真正的联系。
[02:47]	It’s about treating other people the way you wanna be treated.	你想别人怎么对待你，你就怎么对待别人。
[02:49]	It’s about being part of something greater than yourself.	而是成为比你自己，更伟大的事物的一部分。
[02:57]	I want us to never forget that the future,	我希望我们永远不要忘记，
[03:00]	while leveraging technology,lies in ourselves.	在利用技术的同时，未来就在于我们自己。
[03:05]	It is us who will blaze the path forward,	是我们将开辟前进的道路，
[03:07]	paved not with algorithms,not with software,	铺筑的不是算法，不是软件，
[03:10]	but with values, with friendship,	而是价值观、友谊、
[03:13]	with common goals, and most importantly,with humanity.	和共同的目标，最重要的是，人性。
[03:19]	The next revolution is going to be the We revolution.	下一次革命将是“我们（We）的革命”。
[03:25]	And it will restore in each one of us a sense of dignity and community	它将恢复我们每个人的尊严感和集体感，
[03:29]	without which greatness cannot be achieved.	没有这些，就无法成就伟大。
[03:39]	Not in generations has Wall Street absorbed	华尔街的几代人都不能化解
[03:42]	the number of body blows it took today.	发生在当前的一系列体系上的打击。 （2008年九月）
[03:44]	The American financial system	美国的财政体系的
[03:46]	is rocked to its foundation,	基础正在被动摇，
[03:48]	as top Wall Street institutions topple under a mountain of debt.	因为华尔街的顶尖机构都被如山的债务压垮了。
[03:52]	– After 2008, 2009, you had this really interesting period in U. S. economics	― 2008年、2009年之后，美国经济经历了一段非常有趣的时期， （《大西洋月刊》记者）
[03:57]	where the economy itself was in a recession	当时经济本身处于衰退之中，
[04:00]	and we were looking for some way to get out of it, we were looking for hope.	我们在寻找摆脱衰退的方法，我们在寻找希望。
[04:03]	And hope was found in technology.	希望就在科技上。
[04:07]	And people were like,”That’s the future. Tech is the future.	人们就会说:“这就是未来。科技是未来。
[04:10]	It’s going to be the lifeline that pulls us out of these doldrums.”	这将是把我们从萧条中拉出来的生命线。”
[04:14]	And at the time, you had a lot of sort of tech boosterism and techno-optimism.	在那个时候，你就发现，有很多科技拥趸和技术乐天派。
[04:18]	The idea was not just that these companies were going to become valuable,	他们的想法不仅使这些公司会变得有价值，
[04:22]	but that they represented something really fundamental and beautiful	而且它们代表了人类文明未来的
[04:26]	about the future of human civilization.	一些真正基础和美好的东西。
[04:29]	It was a period where you were rewarded	在这个时期，如果你能清晰地表达出你的公司的愿景，
[04:32]	if you could articulate a vision of your company	而不仅仅是为了赚钱，
[04:35]	that wasn’t just going to make money.	你就会得到回报。
[04:37]	It was going to change the world.	它将改变世界。
[04:43]	What is your business built on?	你的商业是建立在什么之上？
[04:46]	– We. – You…	―We ―你…
[04:48]	I need you to tell me that. “My business…”	我需要你告诉我。“我的商业…”
[04:50]	– Are we starting? Yeah, we’ll just start and then I’ll get official.	―我们开始了吗？―是的，我们将开始，下面我就是正式的了。
[04:53]	– Okay, you got it, you’ll get… He’s not in your picture?	―好吧，你们准备好，就…他不在你的取景框里吗？
[04:56]	– Now, don’t worry about…- He’s not in your frame?	―现在，不要去想它…―他不在你的画面里吗？
[04:58]	We got you covered,you got us covered.	我们帮你搞定，你也要配合我们。
[05:00]	– WeWork is a community…	―WeWork 是一个社区…
[05:01]	Wait, who do you want me to look at, you or the…? Okay.	等等，你想让我看着谁，你还是…?好吧。
[05:04]	So they’re taking this side.	那就让他们从这边拍摄。
[05:06]	This is, we go to the details here.	这就是，我们这里要注重细节。
[05:09]	– You look fantastic.- We focus on a lot of details here.	-你看起来棒极了。-我们在这里关注很多细节。
[05:12]	Adam arrived in New York like many immigrants,	亚当像许多“纽漂”一样来到纽约，
[05:16]	ready to hustle, full of ideas.	准备推销他那满脑瓜的奇思怪想。
[05:19]	And, uh, like many who’ve come to New York before him,	和在他之前来纽约的许多“纽漂”一样， （《福布斯》首席内容审查官，总编辑）
[05:22]	uh, they didn’t really work.	呃，他们不是真正来工作的。
[05:25]	He had this idea called Krawlers,	他有了一个叫“婴儿膝盖垫”的想法，
[05:26]	which was for babies so they could have padded knees.	这是为婴儿准备的，这样他们就可以有软垫膝盖了。
[05:29]	You know, babies have been doing fine for millions of years without padded knees.	自古以来，婴儿在没有膝盖垫的情况下也能活得很好。
[05:33]	Our tagline was,”Just because they don’t tell you	我们的口号是，“他们不告诉你
[05:35]	doesn’t meant they don’t hurt.”	不代表他们不受伤。”
[05:39]	He’s couch-surfing with his sister,	他和他的姐姐宅在家里上网冲浪，
[05:41]	who’s had some success as a model.	她已经是一名小有名气的模特。
[05:44]	– What you see is what you get.	―你看见什么就去得到什么。
[05:48]	And I think Adam really loves	我想亚当一定喜欢
[05:50]	the New York lifestyle,the nightlife.	纽约的生活方式及夜生活。
[05:52]	But professionally,he’s kind of a dilettante.	但从专业角度来说，他只是个业余爱好者。 （《福布斯》资深编辑）
[05:54]	I’m working in Dumbo, Brooklyn,	我在布鲁克林的丹博工作
[05:57]	and in the building there’s an architect whose name is Miguel McKelvey.	在大楼里有一位建筑师，他的名字叫米格尔・麦凯维。
[06:01]	And me and Miguel are talking about different ideas of real estate businesses.	我和米格尔在讨论房地产生意时有不同的想法。
[06:06]	– I was attracted and interested in him because	-我被他吸引，对他很感兴趣，因为
[06:08]	he was bringing energy to the room,	他给这个房间带来了能量，
[06:11]	and perhaps for him I could be a calming element	也许对他来说，我可以成为一个平静的元素，
[06:13]	and take in some of that energy that he had	吸收他身上的一些能量，
[06:15]	and reflect it back at him in an interesting way.	然后用一种有趣的方式反射给他。
[06:18]	And we went out to build a business	我们要做的是建立一项事业，
[06:20]	that’s going to change the way people work,	它将改变人们的工作方式，
[06:22]	that’s based on community and redefined success.	它是基于社区和重新定义成功的事业。
[06:24]	And from minute one with their partnership,	从他俩合作的第一刻起，
[06:27]	it was Miguel who was Mr. Inside	就是米格尔主内，
[06:29]	and Adam was Mr. Outside.	亚当主外。
[06:33]	The world has shifted.	世界已经发生了变化。
[06:34]	It used to be an “I” world. Right?	这曾经是一个“自我”的世界。对吗？
[06:36]	IPhone, iMac, all about me, me, me.	I（我）-手机，I（我）-电脑，都是我，我，我
[06:39]	If you take the “me” and you flip it and you get the “we,”	如果你把“我（ME）”翻转过来，就会得到”我们（WE），”
[06:41]	you understand that we’re about to change the way people work	你知道我们要改变人们工作和生活的方式，
[06:44]	and the way people live,but more importantly, change the world.	但更重要的是，我们要改变世界。
[06:48]	The kibbutz.	就像“基布兹” （犹太人在以色列建国前建立的，延续至今的，类似人民公社的组织）
[06:52]	A working collective in a free society.	一个自由社会中工作的集体。
[06:56]	Invented, unique,	独创的，唯一的，
[06:58]	contemporary.	符合当时条件的。
[06:59]	The most important social experiment of the last hundred years.	这是过去一百年来最重要的社会实验。
[07:04]	Every great business	每一个伟大的事业
[07:05]	has a founding story and WeWork’s is excellent.	都有一个创始的故事，而“WeWork”的是很精彩的。
[07:08]	You have Adam and Miguel,uh, two children of communes.	亚当和米格尔这两个公社的孩子。
[07:11]	Literally grew up in communes	严格讲，是在公社制度下成长的孩子
[07:14]	and, you know, one in Oregon and one in Israel in a kibbutz.	一个是在俄勒冈的犹太社区，另一个是在以色列的基布兹。
[07:17]	And they wind up together with this idea that they’re gonna create a work commune.	他们最终达成了一个想法，他们要建立一个工作公社。
[07:24]	When we thought of WeWork,	当我们想到WeWork时，
[07:26]	one of the thoughts that I had in my head is,	我脑子里的一个想法是，
[07:28]	we need a capitalistic kibbutz.	我们需要一个资本的“基布兹”。
[07:29]	On the one hand, let’s create a sharing economy where everybody shares.	一方面，让我们创造一个人人分享的共享经济。
[07:33]	On the other hand, if you choose to work harder than others,	另一方面，如果你选择比别人更努力工作，
[07:35]	you should also be compensated more.	你也应该得到更多的报酬。
[07:38]	Like any narrative,	像任何故事讲述一样，
[07:39]	it gets boiled down and distilled.	它都要经过融合和提炼。
[07:42]	And as the company evolves,the founding story evolves.	随着公司的发展，创始故事也在发展。
[07:46]	But their founding narrative actually really did translate	但他们的创业故事确实转化成了
[07:48]	to a lot of their early business success.	他们早期的许多商业成功。
[07:51]	– I mean, co-working,as we think of it now,	-我的意思是，我们现在所认为的协同工作
[07:54]	didn’t really exist at the time.	在当时并不存在。
[07:56]	Before WeWork,the real big player was Regus.	在WeWork之前，真正的大玩家是雷格斯。 （办公空间共享服务）
[08:03]	– Welcome to Regus, the new way to work.	-欢迎来到雷格斯，新的工作方式。
[08:05]	A global workstyle solution for today’s rapidly changing face of business.	为当今快速变化的商业面貌，提供全球性的工作方式解决方案。
[08:09]	As corporate and institutional as you could get,	就像你在一般公司和办事机构一样，
[08:12]	with cubicles and dull colors.	你得到的是小隔间和沉闷的颜色。
[08:14]	And walking into a Regus	而当你走进Regus
[08:16]	was like walking into the back of a dentist’s office.	就像走进牙医诊所的储藏室。
[08:21]	We started by taking buildings.	我们从建筑开始。
[08:23]	We cut them up to small spaces.	我们把它们切成小块。
[08:24]	We built everything from glass.It was very communal.	我们用玻璃做一切。它是非常公共的。
[08:27]	It’s very see-through and transparent.	它非常具有通透性。
[08:29]	We put in common spaces,and we basically created	我们在公共空间，我们基本上创建了
[08:32]	a community of small businesses,entrepreneurs and freelancers.	一个由小型企业、企业家和自由职业者组成的社区。
[08:35]	And in that community, people are almost forced to help other people.	在那个社区里，人们几乎是被迫去帮助别人的。
[08:39]	And when you have a business community that’s built	当你身处一个建立在这种道德标准之上的办公社区时，
[08:42]	on these kind of moral standards,everybody becomes more successful.	每个人都变得更加成功。
[08:47]	– In January 2010,	-在2010年一月， （社区建立经理）
[08:51]	I went in to lead a networking meeting at 7 a. m.,	早上7点，我去主持一个网络会议，
[08:55]	and that day the guest of a guest	当天的嘉宾是
[08:57]	was Adam Neumann,the founder of WeWork.	WeWork的创始人亚当・诺伊曼。
[08:59]	When the meeting ended,	会议结束后，
[09:02]	we ended up standing next to each other, talking,	我们站在一起聊天时，
[09:06]	and he said,”Oh, I might need a mortgage.”	他说，“哦，我可能需要抵押贷款。”
[09:07]	I said, “Well, I’m opening the mortgage seat.	我说，“好吧，我刚空缺出一个申请抵押贷款的席位。
[09:09]	I’m gonna go do something else.”	我要去做点别的事。”
[09:10]	He said, “What are you gonna do?”I said, “I don’t know.	他说:“你打算去做什么事?”我说:“我不知道。
[09:13]	I want to do something that lights me up and makes me feel excited.”	我想做一些让我兴奋的事。”
[09:16]	And he said, “Well, I just took this building down in Soho.	他说:“嗯，我刚把这座楼改成为为在家办公族用的。”
[09:19]	“I’m launching this concept called WeWork.	“我创设的这个理念叫做WeWork。
[09:21]	You should come and take a look.”	你可以过来看一下。”
[09:29]	Three days later on Monday morning,I started as their second employee.	三天后在一个星期一的上午，我开始变成了他们的第二个雇员。
[09:41]	I still have this email that Adam sent to me	我一直保留着亚当发给我的电子邮件
[09:44]	at one o’clock in the morning the night before my first morning.	那是我在开始新工作的前一天的凌晨1点发给我的。
[09:48]	I woke up at 8 a. m. to an email that said,”Good morning, period.	我早上8点醒来，收到一封电子邮件，上面写着:“早上好，句号。
[09:53]	Let’s build the largest networking community on the planet”	让我们建立世界上最大的网络社区。”
[09:57]	And not even a period at the end.	最后连个句号都没有。
[09:59]	I showed up and we were three weeks before our opening day,	在我们开业的前三周，我就出现在在工地现场，
[10:04]	where we opened the first half of one of the floors in our first building,	那是我们即将开业的第一幢大楼的第一个楼层的一半的楼面，
[10:07]	which was 17 offices,	那里有17间办公室，
[10:09]	and when I started on that first day, Adam said,	那天是我开始工作的第一天，亚当说，
[10:12]	“I want to open in three weeks and I want to be full with a wait list.”	“我想在三周后开业，而且我想填满等候的名单。”
[10:18]	And we were off to the races from the very beginning.	所以。我们从一开始就开始了竞赛。
[10:29]	– I want to talk to the investors.I don’t know who they are	―我想去跟投资人商谈。可我都不知道他们是谁
[10:31]	and where they’re at,but they’re looking at this.	和他们在哪儿，但是他们就要看到这个。
[10:33]	I want them to feel that I’m talking to them.	我想让他们觉得我正在和他们谈话。
[10:36]	– At them. – At them. To them.	―去他们那里。―去他们那里，跟他们谈。
[10:37]	This is a story that I’m telling them.	这就是我要告诉他们的故事。
[10:39]	– Okay, then, go right to the camera. – Okay.	―好吧，没那就直接对着镜头说。―好的。
[10:41]	Perfect. I’m ready. – Okay.	很好，我已经准备好了。 ―好的。
[10:43]	Action. – Hey, guys.	开始。 ―嘿，你们好，
[10:45]	This is WeWork, the world’s first physical social network.	这就是WeWork，世界上第一个实体社交网络。
[10:48]	Our mission is to empower the world through collaboration.	我们的使命是通过合作赋予世界力量。
[10:52]	We know that the future of the world	我们知道世界的未来
[10:54]	is in small business,not in corporate America.	就是小企业，不是美国的大公司。
[10:57]	So we’re building a community that’s transparent and that’s accountable.	所以我们正在建立一个透明的、能计量的共享社区。
[11:02]	That is WeWork.	那就是WeWork。
[11:08]	Hey, guys,Patrick here and I wanted to give you	嘿，大家好，帕特里克和我，在这里想给你们
[11:10]	a quick tour of my WeWork office.	快速介绍一下WeWork的办公室。
[11:13]	I moved into a new office space called WeWork.	我搬进了一个叫做WeWork的新办公室。
[11:18]	What I do like about WeWork,we can, like, work wherever,	我喜欢WeWork的一点是，我们可以在任何地方工作，
[11:21]	and it’s just like a good environment to be in.	我们的工作环境很好。
[11:25]	There’s a saying that companies in Silicon Valley	有一种说法，硅谷的公司
[11:27]	are founded in garages.	都是在车库里成立的。 （WeWork的前成员）
[11:29]	In New York City,they’re founded in kitchens.	在纽约，它们是在厨房里建立起来的。
[11:32]	There it is. That’s my new space.	在这里。那是我的新空间。
[11:35]	Yeah.	是的。
[11:37]	The thing that made WeWork more special	让WeWork更特别、更有吸引力的
[11:39]	or more attractive was just its marketing, right?	就是它的市场营销，对吧?
[11:43]	– This says, “Do what you love.”	―就是说:“做你爱做的事。”
[11:45]	– Our friends who were doing their tech startups,	―我们的朋友正在进行科技创业，
[11:48]	they all worked in WeWorks.	他们都在WeWorks里工作。
[11:49]	We didn’t even consider any other co-working space.	我们甚至没有考虑任何其他的共同工作空间。
[11:53]	The thinking was,if you have a tech startup	我们的想法是，如果你有一家科技创业公司，
[11:55]	and you want it to be successful,	你想让它成功，
[11:57]	you start it at a WeWork.	你可以从WeWork开始。
[11:59]	– I love co-working spaces so much.	―我太喜欢共同办公空间了。
[12:02]	So let’s start over here at the snacks area.	让我们从零食区开始。
[12:05]	We have the snack area.	我们有零食区。
[12:06]	Coffee, lemon water.	有咖啡，柠檬水。
[12:08]	“Do what you love.”	“做你喜欢做的事情。”
[12:10]	I love drinking coffee, so…I’m gonna do that.	我喜欢喝咖啡，所以…我要这么做。
[12:13]	Everyone wanted to be an entrepreneur.	每个人都想成为企业家。
[12:15]	We all want to raise $10 million.	我们都想筹集一千万美元。
[12:17]	– I’m the founder of BrunchCritic.com.	-我是BrunchCritic.com的创始人。
[12:20]	– Our company is SmileBack.	-我们公司是SmileBack。
[12:22]	– Co-founder of UPlanMe.	―UPlanMe联合创始人。
[12:24]	– Scroll Kit. – Consumer.	―滚动工具包。 ―消费者。
[12:25]	– Handshake.- MyThing.	―握手。―神话。
[12:27]	– Spindows.- Scruff.	―Spindows。―颈背。
[12:28]	– Yoink.- RoomHints.
[12:30]	– The company is Beer to Buds.	―这家公司是做新麦芽啤酒的。
[12:33]	WeWork embodied an optimism	WeWork体现了一种乐观主义，
[12:36]	and this millennial excitement about how to work	以及千禧一代对于如何工作、
[12:40]	and how to do things together,do things flexibly	如何一起做事、如何灵活行事
[12:44]	and rebel against the office culture set by the ’80s and ’90s.	以及如何反抗八、九十年代建立的办公室文化的兴奋。
[12:52]	It was almost like somehow being a member of a club,	这几乎就像成为一个俱乐部的成员，
[12:55]	beyond just where your office building is.	这超越了你的传统型写字楼。
[12:57]	The world is changing,the way people work is changing.	世界在改变，人们的工作方式也在改变。
[13:00]	If you’re 22 today and you’re out of college, you can’t go and work	如果你今天22岁，刚从大学毕业，你不能按照旧的方式
[13:03]	for corporate America in the old way and you need a new solution.	去美国大公司工作，你需要一个新的解决方案。
[13:05]	We’re sharing the same space,we’re doing different businesses.	我们共享同一个空间，做不同的业务。
[13:08]	And we understand that, through helping each other, we can become more successful.	我们明白，通过互相帮助，我们可以变得更成功。
[13:12]	– How fast are you growing?- Very.	―你长得有多快? ―非常快。
[13:14]	What kind of numbers are we talking about?	我们说的是什么样的数字？
[13:16]	We’re talking about probably one of the fastest	我们现在谈论的可能是
[13:18]	physical expansions that has been seen for the past 10 years.	过去10年里最快的一次实体扩张。
[13:25]	– When I got introduced to Adam through a friend,	―当我通过朋友介绍给亚当时， （Eventique公司创始人，CEO）
[13:28]	uh, I came in.	我进来了。
[13:31]	I didn’t even know the company WeWork ever existed.	我甚至不知道WeWork这个公司曾经存在过。
[13:34]	He went right to the point. He’s like,”Look, we don’t have a lot of time.	他说到了点子上。他说”看，我们没多少时间了。
[13:38]	“I have a campground upstate.I want to host an event.	“我在州北部有个露营地。我想主持一个活动。
[13:41]	I need you to help me.I believe that you can help me.”	我需要你的帮助。我相信你能帮助我。”
[13:43]	And then he told me the budget,and I said, “Well…	然后他告诉我预算，我说:“嗯……
[13:47]	“you know, your budget’s not too great.	“你知道，你的预算不是太多。
[13:48]	“I don’t know how I’m, uh, you know, gonna really pull this off	”我不知道，我要怎么，呃，才能把这事办好，
[13:51]	and make a couple dollars.”	并赚上几块钱。”
[13:53]	He said, “Don’t worry,you know, we’re gonna grow.	他说，“别担心，你知道，我们会成长的。”
[13:55]	“We’re gonna be big.You’re gonna stay with us.	“我们要做大。你要和我们待在一起。
[13:57]	You’re gonna do a lot of work with us.You’ll see, you’ll see, you’ll see.”	你要和我们一起做很多工作。等着瞧吧，等着瞧吧，等着瞧吧。”
[14:00]	– It’s exciting, it’s gonna get bigger.	―太刺激了，会越来越大的。
[14:02]	Something about him stood out.	他身上的某些东西很突出。
[14:04]	I couldn’t put my finger on it,but Adam’s a very convincing guy.	我说不清楚，但亚当是个很有说服力的人。
[14:08]	He’s… He’s got a big personality and…	他…他很有个性而且…
[14:11]	I walked out of that meeting,I said, “Okay, I’ll make it happen.”	我走出会议室，说:“好吧，我会让它实现的。”
[14:16]	We pulled every favor…	我们尽了全力…
[14:19]	from equipment to performers.	从设备到表演者。
[14:22]	And within a couple weeks,produced what’s now become	在几周内，我们制作了现在的
[14:26]	WeWork Summer Camp.	WeWork夏令营。
[14:27]	Hello, WeWorld.	你好，Weworld。
[14:29]	Thanks to you, things have been going very well.	多亏了你，一切都进展得很顺利。
[14:33]	And in gratitude, we decided to throw a 72-hour weekend…	为了表示感激，我们决定开一个72小时的周末…
[14:37]	…rager!	…狂作！
[14:42]	WeWork Summer Camp was Fyre Festival gone right.	WeWork夏令营是狂纵的节日。
[14:45]	Do it, do it!	做吧，做吧！
[14:47]	It’s this mini festival for members at WeWork,	这是为WeWork的成员，
[14:50]	and all the employees	和所有员工
[14:52]	going to this remote children’s summer camp	举办的小型节日，他们要去偏远的地区
[14:56]	in the middle of nowhere.	参加儿童夏令营。
[14:59]	The most rad activity?	最疯狂的活动是什么?
[15:01]	Oh, my gosh, there has been so much fun stuff to do.	天啊，有这么多好玩的事要做。
[15:04]	Honestly, these obstacle ropes really challenged me.	说实话，这些障碍绳对我来说真的是个挑战。
[15:06]	I was contemplating life up there.	我在思索在那里的生活。
[15:08]	– Whoaaaa! – I think they’re trying to kill us.	―呜哇！―我觉得他们想杀了我们。
[15:11]	– I was just wakeboarding.- Waterskiing and tubing.	―我只是在滑水。―滑水、轮胎漂流。
[15:13]	Hit my head really hard	我的头撞得很厉害
[15:14]	and then had to lay down and drink coconut water afterwards.	然后不得不躺下来喝椰子水。
[15:17]	– We almost tipped over like four times and I had to ask the lifeguards	―我们几乎翻倒了四次，我不得不叫救生员来救我，
[15:19]	to come get me, ’cause I was so scared.	因为我太害怕了。
[15:21]	I went to the survival skills thing and that was really fun.	我参加了生存技能培训班，那真的很有趣。
[15:24]	– Oh, the balloon things where	-哦，像气球的那种东西，
[15:26]	you’re like in the bubble and like you run into people.	你就像在泡泡里，撞向别人。
[15:30]	WeWork Summer Camp,I think, really kicked off	WeWork夏令营，我认为，真的开启了
[15:33]	the entire event side of the company,	公司的整个活动，
[15:35]	which became one of the most well-known,you know, elements	成为了WeWork最著名的
[15:39]	of what WeWork was.	元素之一。
[15:43]	– I think I was probably,I don’t wanna misstate it,	-我想我可能，我不想说错，
[15:46]	like the tenth lawyer at WeWork.	就像WeWork的第十名律师。
[15:48]	Um, and it was just an amazing, amazing culture.	那是一种非常非常棒的文化。
[15:50]	You know, the people were great.	你知道，那里的人很棒。
[15:53]	Uh, I think they shared the same values I did, right?	嗯，我想他们和我有相同的价值观，对吧？
[15:55]	They basically had, it was like a “work hard, play hard” environment.	他们基本上有一个“努力工作，尽情玩乐”的氛围。
[16:01]	But it’s totally different from that at a white-shoe law firm.	但这与在一家顶级律师事务所工作完全不同。
[16:04]	And that’s because of these company events.	正是因为有了这些公司团建活动。
[16:07]	I mean, it is, it is legitimately	我是说，这绝对是
[16:09]	the craziest work experience you’ll ever have in your life.	你一生中最疯狂的工作经历。
[16:16]	I think at four o’clock,they start serving alcohol.	我想四点的时候，他们开始供应酒。
[16:19]	And when I say they’re serving alcohol,	而当我说要供应酒时，
[16:21]	they are serving alcohol.	他们就在供应就。
[16:23]	Like every 50 yards,there’s like a bar set up.	差不多每50码，就有一个类似酒吧的供应点。
[16:26]	And it’s unlimited.	而且是无限量的。
[16:28]	Like, if you wanted to drink till the end of time,	就像，如果你想喝到死，
[16:30]	you could drink till the end of time.	你就可以喝到死。
[16:32]	– Come on, Neumann. Gimme some more,gimme some more!	―来吧，诺伊曼。再给我点，再给我点!
[16:37]	At all these events,	在这些活动中，
[16:38]	during the day you listen to presentations, speeches.	白天你要听陈述和演讲。
[16:41]	There was always like some famous people there.	总有一些名人在那里。
[16:44]	And then, you know, at night,you do the WeWork thing,	然后，你知道，晚上，你做WeWork的事情，
[16:46]	which is kind of just party.	有点像派对。
[16:51]	Adam grew up in Israel,only had one TV channel.	亚当生长于以色列，那里只有一个电视频道。
[16:55]	And he saw a lot of movieslike Animal House …	可是，他却看了很多电影，比如，《动物屋》 （1978年上映的电影，讲述美国大学校园内兄弟会与校方博弈的故事）
[16:57]	– Thanks, I needed that.	-谢谢，我需要那个。
[17:00]	And The Gong Show.	还有，敲锣表演。
[17:01]	So, in a lot of the WeWork space,there was a gong.	所以，在很多WeWork的地点都设有锣。
[17:04]	At a lot of big events,somebody hit a gong.	在许多大型活动中都有敲锣。
[17:07]	And all WeWork spaces, everybody knows,there was kegs of beer.	众所周知，在所有WeWork的场地，都有啤酒桶。
[17:10]	You know, it’s beautiful young people.	你懂的，这对年轻人很有吸引力。
[17:13]	Coworkers got along there amazingly.	那里的同事相处得很好。
[17:15]	Like, you met people from all over the world.	你会遇到来自世界各地的人。
[17:20]	I think people really liked the coolness of it.	我想人们真的很喜欢它的酷劲。
[17:23]	And that’s kind of what was being sold.	这是一种推销的手段。
[17:28]	– I am, I am so happy to have all of you here tonight.	―我，我很高兴今晚你们都在这里。
[17:32]	Like, this is unbelievable.	简直难以置信。
[17:33]	Who was here last year?	去年谁在这里？
[17:34]	Raise your hand if you were here last year!	去年在这里的同学请举手!
[17:39]	We were very worried that we couldn’t do better than last year,	我们曾担心我们做的不如去年好，
[17:42]	and I said to everybody,”There must be a way.”	那时我对大家说:“一定有办法的。
[17:45]	I said, “Well, what if we add one more day,	我说，“那么，如果我们增加一些天数，
[17:48]	“do twice as many people,five times as much alcohol?	“增加两倍的人数，还增加五倍的酒类供应，会怎么样？
[17:51]	Then we could do this again!”	那么，我们就又做了一遍！”
[17:53]	Alcohol!	酒！
[17:55]	I think the thing that all of us know is,	我想我们都知道的是，
[17:57]	if you wanna succeed in this world,	如果你想在这个世界上成功，
[17:59]	you have to build something that has intention.	你必须建造有目的性的东西。
[18:02]	And what puts us together, all of us here,is because we wanna do something	我们之所以聚在一起，是因为我们想做一些
[18:05]	that actually makes the world a better place,	让世界变得更美好的事，
[18:08]	and we wanna make money doing it.	我们想以此赚钱。
[18:12]	It’s okay.	这很好。
[18:15]	– I moved to New York in my early 20s,	―我去纽约时，刚二十出头，
[18:19]	and I got off of a plane with two suitcases.	我带着两个行李箱下了飞机。 （亚当的前助理）
[18:24]	And I was going to live with my sister’s friend.	我要和我姐姐的朋友住在一起。
[18:31]	I remember taking a cab over there,	我记得晚上打车去那里，
[18:35]	and it was at night and just looking at the city	看着这座城市的夜景，
[18:37]	and being in awe.	充满敬畏。
[18:39]	Like I truly could not believe I was there.	我真不敢相信我在那里。
[18:43]	My first job was at a hedge fund,	我的第一份工作是
[18:47]	and I was an executive assistant there.	在一家对冲基金公司做行政助理。
[18:49]	Like I had moved to New York to “find my dreams.”	就像我搬到纽约是为了“寻找我的梦想”。
[18:53]	And here I was really, really kind of lost.	现在我真的，真的有点不知所措了。
[18:57]	The friend reached out to me and said,”I have a friend who has a startup	这个朋友找到我说，“我有个朋友开了一家公司，
[19:01]	and he’s looking for an assistant.Are you interested?”	他在找一个助手。你感兴趣吗？”
[19:03]	And I got connected to Adam.	于是我联系上亚当。
[19:06]	I walked in and Adam was super casual,	当我走到他面前时，他非常随意，
[19:10]	very laid-back, very charismatic from the moment I saw him.	初见印象是，他就很悠闲，很有魅力。
[19:14]	And he’s very tall.	而且他还很高。
[19:17]	And so he has a like very commanding presence.	简直就是玉树临风。
[19:20]	Um, and he’s also really, really…	嗯，他也真的，真的…
[19:23]	he’s really friendly.	他真的有亲和力。
[19:25]	– Hello, how are you? – This is our founder, Adam Neumann.	―你好，怎么样啊？ ―这是我们的创始人，亚当.诺伊曼。
[19:28]	– Hi.- Hey, how are you, Esther?	―嗨。 ―你好吗，埃丝特?
[19:30]	– Nice to meet you.- Joseph, why is your office the messiest one?	―很高兴见到你。 ―约瑟夫，为什么你的办公室最乱？
[19:33]	Shake my hand, it’s good for the movie.	握握手吧，在影片中看得会效果不错。
[19:35]	Don’t be shy, look at the camera.	别害羞，看着镜头。
[19:37]	That’s good. – Hello.	很好。 ―你好。
[19:38]	– And he was giving me a tour of the space,	―他带我去各处看了看，
[19:40]	and I was interviewing at the same time,	同时我也被面试了，
[19:43]	and we were just talking about their dream of what WeWork would become.	我们谈论的是他们对WeWork未来的梦想。
[19:46]	– You gotta put something that we can grow into.	―你得放点能让我们成长的东西。
[19:49]	We need to think…	我们需要思考…
[19:51]	half a year forward if not a year.	如果不是一年，也要半年。
[19:53]	This is not just about changing the way people work.	这不仅仅是改变人们的工作方式。
[19:56]	We’re gonna change, ultimately,	最终，我们会改变
[19:59]	every facet of the way that people interact.	人们互动方式的方方面面。
[20:03]	It just really spoke to me.	对我来说，就是这样。
[20:05]	And I felt like, I felt changed from that moment.	我感觉，我感觉从那一刻起改变了。
[20:08]	– Hey.	-嘿。
[20:09]	It’s embarrassing, though,with the camera in my face.	不过，镜头对着我的脸，还是很尴尬。
[20:13]	Millennials don’t just want a job.	千禧一代不仅仅想要一份工作。
[20:16]	And they don’t just want a career.	他们不仅仅是想要一份职业。
[20:18]	They want a calling.	他们想要一个使命。
[20:21]	And I will give Adam Neumann credit here.	这里，我要给亚当・诺伊曼点个赞。
[20:23]	He assumed that everybody	他设想每个人
[20:25]	was achieving their calling by participating in WeWork.	在参与WeWork项目时，都会达成他们各自的使命。
[20:29]	He’ll go down as one of the most incredible salesmen in the world	他会成为世界上最不可思议的推销员之一，
[20:33]	because he can get anyone to do	因为他可以让任何人也这么做
[20:37]	whatever it is that he wants them to do and what he sees in the vision.	无论是他想让他们这样，还是他的眼光看到了他们这样。
[20:40]	– I lived in 13 different places until I moved to the U. S. when I was 23.	―在我23岁搬到美国之前，我住过13个不同的地方。
[20:44]	And I had to go through many different communities,	我不得不去许多不同的社区，
[20:48]	and every time you go to a new school as a kid, it’s not an easy thing.	作为一个小孩，每次转入新的学校，都不是件容易的事情。
[20:51]	Adam’s world view was heavily shaped	亚当的世界观在很大程度上
[20:54]	by this kind of nomadic childhood	是由这种游牧的童年和
[20:57]	and a desire to belong.	对归属感的渴望所塑造的。
[21:00]	What he always wanted was to kind of be part of this	他一直想要的就是参与其中
[21:03]	“sum is greater than the parts” collective	他笃信：“一个好汉三个帮”
[21:05]	where he still is kind of the center of attention.	而且他还想成为众人注意的焦点。
[21:08]	– When I say “We,” you say…	―当我说“We”，你们就说…
[21:10]	Work! – We! Work！-We！
[21:12]	Work! – We!
[21:14]	– Work! – We!
[21:15]	At all these company events,	所有的这些公司团建活动，
[21:17]	Adam comes out, the lights are down,	亚当一出场，灯光就黯淡下来，
[21:21]	the strobe lights are going,the crazy graphics are going.	闪光灯四闪，场面更疯狂。
[21:25]	Please welcome WeWork co-founder and CEO, Adam Neumann.	有请WeWork联合创始人兼首席执行官Adam Neumann。
[21:34]	– Thank you so much for coming tonight,and I can’t wait to get started.	―非常感谢你们今晚的到来，我都等不及要开始了。
[21:38]	– I’ve kind of equated Adam to like, you know,	―我把亚当等同于，你知道的，
[21:41]	one of these, you know,spiritual or religious people…	精神上或宗教上的人…
[21:44]	– Lord God…	―造物主…
[21:46]	…who think they can cure like the plague by touching your head.	…好像他触摸了你的头，你的病就会治愈。
[21:50]	Oh, Jesus!	哦，上帝！
[21:51]	– Like he literally had people bought in	―他之所以能让人们接受
[21:53]	and he grabs in a room like that…	是因为他抓住人们的心，就像…
[21:55]	– You’re a creator, and you’re a creator,and I know you’re a creator.	-你是一个创造者，你是一个创造者，我知道你是一个创造者。
[21:58]	And the reason we are all creators	我们之所以都是创造者
[22:01]	is because we do something that’s greater than ourselves.	是因为我们做的事情比我们自己更伟大。
[22:04]	– When I speak to somebody who’s so passionate about something,	―当我和一个对某件事充满激情的人说话时，
[22:07]	it’s really difficult to not	我很难不被他的
[22:09]	let that soak over me.	激情淹没。
[22:11]	You could not help but drink in what he was saying,	你情不自禁地沉浸在他说的话中，
[22:14]	and it became your dream, too.	这也成了你的梦想。
[22:15]	If we know how to treat each other…	如果我们知道如何对待彼此…
[22:18]	You know, it’s a lot of younger people who’ve never really worked before.	你知道，有很多从未真正工作过的年轻人。
[22:21]	They were working like around the clock,and they really, really believe in this.	他们夜以继日地工作，而且他们真的，真的相信这一点。
[22:24]	I was in my mid-20s looking for purpose	我在二十多岁时寻求人生的目标
[22:28]	and here’s this person selling this dream,	而这时有个人在推销他的梦想，
[22:31]	and…I was an easy target for that.	而…我就很容易成被他说服。
[22:34]	I definitely wanted the world he was telling me about.	我肯定想要那个他告诉我的世界。
[22:38]	– I sometimes feel that every single person in this room	―有时我觉得这个房间里的每一个人都是我，
[22:43]	is me having a different experience.	有着不同的经历。
[22:46]	And imagine…	和不同的幻想…
[22:48]	If you’re a 25-year-old and it’s your first job,	如果你25岁，这是你的第一份工作，
[22:50]	going to orientation and chanting,”WeWork, WeWork, WeWork!”	在定位你的人生时，却像中了魔咒般高喊着:“WeWork, WeWork, WeWork!”
[22:53]	you know, may seem normal.	你知道，可能看起来很正常。
[22:55]	All right, so now, go on, Sherman.	好了，继续吧，谢尔曼。
[22:58]	If you’re 45 and you’ve worked at law firms and whatever,	如果你45岁，在律师事务所工作过
[23:01]	you’re like, “Okay, this is different.”	你会这样说，“好吧，这是不同之处。”
[23:03]	But, you know,you’re into it, you’re there.	因为，你知道，你身在其中，你就在那里。
[23:04]	You get down with what people are doing.	你熟悉了这些人在做的事情。
[23:08]	My experience with WeWork,it was like living in another world.	我在WeWork的经历，就像生活在另一个世界。
[23:12]	It was living in a world where people were just happy.	它生活在一个人们都很快乐的世界里。
[23:15]	Right? They were happy to be around each other.	对吧?他们很高兴在一起。
[23:18]	What WeWork created was this environment of present existence	WeWork创造的是当下存在的环境，
[23:23]	and celebrating life with, with meaning.	用有意义的方式来庆祝生活。
[23:26]	The world is a dark place,and this little cave of WeWork	世界是一个黑暗的地方，而这个WeWork的小洞穴
[23:31]	was my happy spot.	是我快乐的地方。
[23:33]	– The only thing that stands in the way of achieving anything you want	―唯一阻碍你实现梦想的
[23:37]	is just you.	就是你自己。
[23:39]	You know the most amazing thing…	你知道最令人惊讶的是…
[23:40]	At one of these events,I was sitting towards the back,	在其中一次活动中，我坐在后排，
[23:45]	and there was an older usher there.	有一个年纪更大的招待在那里。
[23:46]	And it was an African-American guy.	而且是一个非裔美国人。
[23:48]	And he just started asking me some questions.	然后他就开始问我一些问题。
[23:51]	And he was like, you know,”What’s the company about?	他说，“你们公司是做什么的?
[23:54]	What do you do there?”	你在那儿干什么?”
[23:56]	And, you know,I’m answering his questions.	而你知道，我回答了他的问题。
[23:58]	We’re going on and on, and he just kind of changed his tone of voice	我们一直在聊，他只是改变了他的语气
[24:03]	and he kind of looked down on me a little bit	他有点看不起我，
[24:05]	and he was like, “Brother,can I ask you a serious question?”	他说，“兄弟，我能问你一个严肃的问题吗?”
[24:08]	I was like, “Yeah.Sure, ask me the question.”	我说，“当然可以了，问我吧。”
[24:10]	He says, “Is this some kind of cult?”	他说，“这是某种邪教吗?”
[24:19]	I had been to a couple of the summer camps,	我参加了几个夏令营，
[24:22]	and I saw how much fun everybody was having	看到We社区里的每个人 （前WeWork/WeLife的成员）
[24:25]	within the We community.	都玩得很开心。
[24:28]	So then a friend of mine who worked for WeWork	然后我的一个在WeWork工作的朋友
[24:31]	called me up and said, “Look…	打电话给我说:“你看…
[24:34]	“WeWork is doing this new thing.	“WeWork正在做这件新事情。
[24:35]	“I can’t tell you anything about it right now.	“我现在什么都不能告诉你。
[24:38]	“Um, it’s going to be for the coolest people in New York,	“是为纽约最酷的人举办的，
[24:43]	“and I promise you are going to want to be a part of it.	“我保证你会想成为其中一员的。
[24:46]	Are you willing to break your lease to do this new WeWork venture?”	你愿意为了这个新的WeWork公司而毁约跳槽吗?”
[24:50]	Like… “Can I have a couple days?”	就像…“能给我几天考虑吗？”
[24:53]	And she said, “No, you can’t have a couple days.	而她说，“不，你没有时间考虑了。
[24:55]	I need to know right now, are you willing to break your lease for this?”	我现在就得知道，你愿意为了这个而毁约跳槽吗？”
[24:58]	Uh, and I said, “I guess…	呃，我说，“我猜…
[25:01]	Yeah.”	是的。”
[25:02]	Reluctantly.I said, “Yeah, I will do it.”	我不情愿地说，“好的，我愿意做。”
[25:07]	So a couple of weeks later,I got this invitation	几周后，我收到了这份邀请
[25:11]	for what looked like Eyes Wide Shut ,that Tom Cruise movie.	这就有点儿像汤姆.克鲁斯演的电影《大开眼戒》。
[25:16]	Like, non-informational whatsoever.	真的是一无所知。
[25:18]	A time, a place, a date,and that’s it, you know.	时间，地点，约会，仅此而已，你懂的。
[25:21]	“I’ll see you there,” basically.So I was like, “Jesus, okay.”	基本上就是“到时候见”。所以我说，“天哪，好吧。”
[25:25]	So I show up and Adam Neumann was there at this initial thing,	所以我去了，亚当・诺伊曼也在场，
[25:29]	and there was maybe 500 people in this room,	当时大概有500人在这个房间里，
[25:31]	and they revealed what was going on.	他们向我揭示，将要发生什么。
[25:35]	WeWork is starting WeLive,	WeWork正在开办WeLive，
[25:38]	that is all about this new way of living.	这是关于居住的新方式。
[25:43]	And we had a very distinct opportunity to be the first people in there.	我们有机会成为第一批进入这一领域的人。
[25:50]	I believed every word that came out of Adam’s mouth.	我相信亚当说的每一句话。
[25:54]	– The success of this will be if you guys feel like this is your home.	―如果你们把这里当成自己的家，这个活动就成功了。
[25:59]	He seemed like he was talking	他说话的口气就像
[26:01]	like a man on a mission.	有使命在身一样。
[26:03]	So I signed the thing	所以我签了字，
[26:05]	and they got back to me and asked me to write	他们给了我回复，让我写一篇
[26:08]	a very sort of generic “why you should live here.”	非常通俗的“为什么你应该住在这里。”
[26:13]	“Why should we pick you?”	“我们为什么要选你呢?”
[26:14]	Like I didn’t know anything about WeLive,	就好像我对WeLive一无所知一样，
[26:18]	so I was essentially writing a book report for a book that I hadn’t read.	所以我实际上是在为一本我还没读过的书写读书报告。
[26:23]	It’s one of those things where you’re like,	这是那种你会觉得，
[26:25]	all I have to say is, “Wow!”	我要说的就是”哇”
[26:27]	So, you know, I wrote way too long of an essay than I needed to.	所以，你知道，我的论文写得太长了。
[26:33]	And, uh, shortly after that,I was… accepted.	在那之后不久，我…被接受了。
[26:40]	This was supposed to be a space where it’s move-in ready.	这里本来是可以入住的地方。
[26:43]	You don’t need anything.	你不需要任何东西。
[26:45]	So I packed a bag, just one big bag,	所以我打包了一个袋子，就一个大袋子
[26:49]	like a drifter, and walked into the space.	像一个流浪者，走进了这个空间。
[26:53]	And it was…	这是…
[26:57]	stunning, it was beautiful.	…令人惊叹，太美了。
[26:59]	You know, you walked in and everything was perfect.	你走进来，一切都很完美。
[27:03]	I was the first designer at WeLive.	我是WeLive的第一个设计师。
[27:07]	I moved into WeLive,	我搬到了WeLive，
[27:08]	because I was one of the first members to be a beta tester.	因为我是第一批成为测试体验师的成员之一。
[27:11]	And that meant that,for the first six months,	也就是说，前六个月的价格 （前WeLive设计师）
[27:14]	there was a drastically reduced price.	会大幅降低。
[27:17]	I had designed the space with my colleagues,	我和我的同事一起设计了这个空间，
[27:20]	and I couldn’t pass up the opportunity,	我不能错过这个机会，
[27:22]	and it was really cool because you were living	这真的很酷，因为你生活在
[27:24]	in this brand-new living situation.	一个全新的生活环境里。
[27:28]	The Murphy bed was built into the couch.	折叠床是建在沙发里的。
[27:31]	There was a little desk tucked into a corner	角落里塞着一张小桌子
[27:33]	that you could put your computer on.	你可以把电脑放在上面。
[27:35]	The whole thing may have been 200 square feet.	整个空间大概有200平方英尺。
[27:38]	Might have been 200 square feet.Like on a good day.	大概有200平方英尺。在生意好的时候。
[27:42]	But it was all about community.	但这都是关于社区共享的。
[27:44]	I think the initial group of people definitely fit a certain criteria.	我认为最初的一群人肯定符合一定的标准。
[27:50]	I mean, beyond being young with no actual responsibilities.	我是说，除了年少他们还没有实际的责任。
[27:55]	– A lot of single people.Everybody was single.	―大多数是单身。每个人都是单身。
[27:58]	We actually had a saying that everything had to be designed	我们其实有这样一个共识，每件事都要设计得
[28:00]	to hold the weight of two people.	能承受两个人的重量。
[28:02]	Guess what all those people had in common	你猜这些人有什么共同之处，
[28:04]	was the ability to pause their personal lives to try out this new thing.	就是能够暂停他们的个人生活去尝试这个新事物。
[28:09]	They appealed to the same WeWork generation of millennials.	它们吸引了同样是WeWork一代的千禧一代。
[28:13]	A lot of people worked at WeWork who lived at WeLive at the time.	当时有很多在WeWork工作的人住在我们这里。
[28:16]	A very, very small percentage of us were outsiders,	我们中有非常非常小的一部分人是局外人，
[28:21]	I guess you could say.	我想你会说。
[28:23]	The first six months, it was weird if someone left the building.	前六个月，如果有人离开大楼，感觉很奇怪。
[28:29]	If someone were like, “Hey, I’m going to a friend’s birthday party,”	如果有人说，“嘿，我要去参加朋友的生日派对，”
[28:32]	and the very common next question is,	下一个常见的问题是，
[28:34]	“Oh, which floor is it on?”	“哦，它在几楼?”
[28:36]	That’s one of the benefits of co-living is,	这是同居的好处之一，
[28:39]	you move in,you get friends automatically,you spend time with them.	你搬进来，你自然会交到朋友，你会花时间和他们在一起。
[28:41]	So it becomes your whole social circle.	所以它就变成了你的整个社交圈。
[28:44]	It all felt like everybody was really dedicated	所有人都全身心地投入到
[28:47]	to making this idea work,	这个想法的实现中，
[28:49]	this sort of utopian…	这种乌托邦式的想法…
[28:52]	society of living situations,	…社会的生存状况，
[28:56]	without really thinking	而没有真正思考
[28:59]	of the consequences of that.	这些事情的后果。
[29:17]	WeWork wanted to become a unicorn.	WeWork想成为独角兽。
[29:22]	A unicorn is a company valued at $1 billion.	独角兽是指估值10亿美元的公司。
[29:30]	That one beautiful unicorn	一只美丽的独角兽
[29:32]	that can return a hundred times your investment,	可以给你带来百倍的投资回报，
[29:36]	that’s how you’re gonna make a lot of money as a venture capitalist.	这就是你作为风险投资家赚大钱的方式。
[29:40]	So the entire world of venture capital basically	所以整个风险投资界基本上
[29:43]	is on a unicorn hunt.	都在寻找独角兽。
[29:46]	Finding the next Uber,	寻找下一个Uber，
[29:48]	finding the next Facebook,finding the next Google,	寻找下一个Facebook，寻找下一个Google，
[29:50]	that’s going to make you a billionaire	这将使你成为亿万富翁，
[29:54]	just by picking and betting on the right horse,	只要你选对了一匹马，
[29:56]	or in this case, the right unicorn.	或者在这个例子中，对了独角兽。
[30:01]	When WeWork was in its major New York growth period,	当WeWork在纽约发展的时候，
[30:04]	there were a lot of big players who saw the potential.	有很多大公司看到了它的潜力。
[30:07]	Venture capital firms saw this	风险投资公司认为
[30:09]	as a really great growth play but they had to move fast.	这是一个巨大的增长，但他们必须迅速行动。
[30:11]	– I liked him immediately.	―我马上就喜欢上了他。 （声音来自布鲁斯.唐勒维）
[30:14]	Adam’s just a charming, charismatic person	亚当是一个有魅力，有性格的人 （早期WeWork的投资人）
[30:16]	who is very persuasive to a lot of people.	他能说服很多人。
[30:19]	In many ways for investors,	对于各位投资者来说，
[30:21]	WeWork was the future of work.	WeWork就是未来要做的工作。
[30:23]	It became this poster child for this growing trend	它成为了这种日益增长的灵活办公趋势的
[30:26]	of flexible offices,um, kind of digital nomads.	典型代表，嗯，有点像数码时代的游民。
[30:30]	Another thing that drove these investors was FOMO,	另一件驱使这些投资者的是“害怕错过机会症”，
[30:33]	fear of missing out.	他们怕失去机会。
[30:34]	They had seen what venture capital firms had reaped	他们已经看到了先前的风险投资公司
[30:37]	with all these startups,and they wanted to get in the action.	从这些初创公司中收获了什么，他们也想参与进来。
[30:40]	For many people,WeWork was that next big thing.	对很多投资人来说，WeWork是下一个大事件。
[30:43]	WeWork was basically getting interest from seed investors	WeWork基本上吸引了种子投资者的兴趣，
[30:47]	who were thinking,”Oh, this is a small company.	他们在想，“哦，这是一家小公司。
[30:49]	I’m gonna get in on the ground with a small check.”	我要用一张小支票从它的底部抢一票。”
[30:52]	And yet they had quietly already reached a billion-dollar valuation,	然而，他们认为的小公司已经悄无声息地达到了10亿美元的估值。
[30:56]	i.e., one of New York’s very few tech unicorns,	这家公司是纽约为数不多的几家科技独角兽公司之一，
[31:00]	and yet people didn’t know this because they hadn’t announced it.	但人们并不知道这一点，因为他们还没有宣布。
[31:02]	I’m like, wait a second.	我想，等一下。
[31:04]	There’s a billion-dollar startup in New York	纽约有一家价值10亿美元的创业公司，
[31:06]	that everybody wants to be a part of	人人都想加入，
[31:09]	and nobody has a sense of how big it is yet.	但没人能知道它到底会有多大。
[31:11]	And so that’s when I started spending a lot of time with Adam,	从那时起，我开始花很多时间和亚当在一起，
[31:14]	to try to understand the company.	试图了解这家公司。
[31:23]	– New York real estate is one of the most interesting markets	―纽约的房地产市场是
[31:27]	of any kind in the world,	世界上最有趣的市场之一，
[31:29]	because you have to go back to the days of John Jacob Astor,	因为你得追溯到约翰・雅各布・阿斯特(1864-1912)的时代，
[31:32]	the famous saying, “Nobody ever got poor with New York City real estate.”	那句名言，“纽约市的房地产市场没有人会变穷。”
[31:37]	But there’s a caveat to that,	但有一点要注意，
[31:39]	which is you have to have incredibly sharp elbows	那就是你必须有非常锋利的肘部，
[31:41]	and you have to play for keeps.	而且你必须一直玩下去。
[31:44]	It is male-dominated.	这是以男性主导的。
[31:47]	Businesses, portfolios.	商业的投资组合。
[31:49]	A lot of familial wealth in the city.	城里有很多家族财团。
[31:52]	It is a shark-eat-shark industry.	这是一个鲨鱼吃掉鲨鱼的行业。
[31:58]	The Roses and the LeFraks and the Kushners and even the Trumps.	罗斯，勒弗拉克，库什纳，甚至特朗普家族。
[32:01]	It’s not really about entrepreneurs per se,	这与企业家本身无关
[32:05]	but it’s about families,it’s about dynasties.	而是关于家族，关于王朝。
[32:07]	It’s generally the kind of business that once you’re in	通常来说，这种行业是，只有你进入
[32:10]	and you establish a beachhead,uh, you’re in.	并建立了滩头阵地，那你才算是真正进入了。
[32:13]	– So it’s almost like you’re a real estate company wrapped	―这就好像你是一家房地产公司，
[32:16]	in this sort of, in this tech sheen.	被这种科技的光环包围着。
[32:19]	– We’re definitely not a real estate company.	―我们绝对不是一家房地产公司。
[32:21]	We are a community of creators.	我们是创造者的社区。
[32:23]	We create environment for entrepreneurs and freelancers.	我们为企业家和自由职业者创造环境。
[32:26]	We leverage technology to connect people.And it’s a new way of working.	我们利用科技将人们连接起来。这是一种新的工作方式。
[32:30]	And just like Uber is the sharing economy for cars	正如Uber利用汽车来共享经济
[32:32]	– and Citi Bike for bicycle… – Right.	―而花旗自行车利用单车来共享经济…―没错。
[32:34]	…we’re the sharing economy for space.	…我们则是利用空间来共享经济。
[32:38]	Do you buy the properties?	你是否买下了房屋产权？
[32:40]	So we definitely do not buy the property.	而我们绝对不会买下房屋产权。
[32:42]		―那将使我们成为另一个房地产公司。―是这样的。
[32:44]	We create long-term leases with landlords,	我们与房东签订了长期租约，
[32:47]	and then we take the space and we break it up and we create the community	然后我们将空间分割，我们创建了社区
[32:50]	and the connections that happen between our members.	以及会员之间的联系。
[32:53]	I saw what he was doing.	我看到他在做什么。
[32:54]	I made a judgment as to this man’s leadership capabilities,	我对这个人的领导能力做出了判断， （前波士顿地产CEO）
[32:57]	which are truly extraordinary, okay?	真的是非凡的，对吗?
[32:59]	It’s phenomenal, and it’s a great concept,and it’s continuing to explode.	显而易见，它是一个伟大的概念，而且它还在继续膨胀。
[33:04]	– Taking these distressed buildings and flipping them in a new way,	―把这些破旧的建筑以一种新的方式翻转，
[33:07]	that was an insight that no one else had.	这是别人都没有的洞察力。
[33:10]	And, you know, they’re validated by the smartest people in real estate	而且，你知道，他们得到了房地产行业最聪明的人的认可，
[33:13]	being like, “Wow!That was a really interesting idea.	“哇!这是一个非常有趣的想法。
[33:15]	It may be really risky,but it’s an interesting idea.”	这可能真的很冒险，但这是个有趣的想法。”
[33:21]	Pretty quickly, the Kushner family,	很快地，库什纳家族， （特朗普的亲家，伊万卡的婆家）
[33:24]	the Rudin family, and Boston Properties	鲁丁家族，还有波士顿地产
[33:27]	were all onboard with this idea.	都带着这个主意登上了船。
[33:30]	It was validating to the establishment	它得到了地产商们的认可
[33:34]	and it was also validating to Wall Street.	它也会得到华尔街的认可。
[33:37]	You know, JP Morgan leads a large investment in WeWork.	你也知道，摩根大通对WeWork进行了大量投资。
[33:41]	– Adam loved to namedrop to people.	―亚当喜欢对外界扯大旗当虎皮。
[33:44]	And, I mean, Jamie Dimon is the world’s…	我的意思是，杰米・戴蒙是世界上… （华尔街日报记者，《共享狂热》的联名作者）
[33:48]	top banker,	顶级的银行家，
[33:50]	and he would tell people he was his personal banker.	他会告诉人们他是他的私人银行家。 （杰米・戴蒙，生于1956年，摩根大通的CEO）
[33:56]	They started to consume everything.	他们开始消费一切。
[33:59]	They were renting as many office spaces	他们在尽可能多的社区
[34:00]	in as many neighborhoods as possible.	租用办公空间。
[34:02]	It became a literal land grab.	这变成了不折不扣的土地攫取者。
[34:06]	All of a sudden, WeWork became	突然之间，WeWork成为
[34:08]	the largest lessee of office space in all of New York City.	纽约市最大的办公空间承租人。
[34:25]	Good afternoon, all of you.	大家下午好。
[34:27]	When we sat down at the beginning of this year	今年年初，当我们节目组坐下来
[34:30]	to decide the agenda,	决定今年日程表时，
[34:32]	the first name we put on the list and circled	我们在名单上圈出的第一个名字
[34:34]	was Adam Neumann of WeWork,and you’re about to see why.	是WeWork的亚当・诺伊曼，你马上就会知道为什么了。
[34:37]	But by the way, having lunch next to Adam	顺便说一句，刚才坐在亚当身边吃午饭时
[34:41]	and having him coach me	他就指导我
[34:43]	on how we did the seating all wrong here was…	说我怎么把演播室的座位安排错了…
[34:46]	I mean, three or four times,he was very…	我的意思是，有三四次，他都非常…
[34:49]	– But it bothers me because the center of energy in this room is right here	―但这让我很困扰，因为这个房间的能量中心就在这里
[34:52]	and no one’s sitting there,and it’s right in front of us.	那里现在却是空的，而它就在我们面前。
[34:55]	And it’s these little details that we pay attention to,	我们关注的正是这些小细节
[34:57]	and this is why, this is how you bring people together,	而这也是为什么，你要把人们聚在一起，
[34:59]	and we have people sitting there facing the wrong direction,	我们把观众聚在一起，却让他们面对着错误的对象，
[35:02]	and there’s enough room for all of us to get closer.	而这间演播室有足够的空间，让我们彼此挨得更紧密。
[35:04]	– The last…	―最后…
[35:09]	– I remember in the very beginning walking into the office	―我记得一开始我走进办公室
[35:12]	and seeing Rebekah and looking at her and saying,	看到丽贝卡，我看着她说，
[35:15]	“Your husband has an incredible vision.”	“你丈夫有一个不可思议的想象力。”
[35:18]	And she said,”I know. It’s why I married him.”	她说:“我知道。这就是我嫁给他的原因。”
[35:23]		《觉醒》2010年，编剧、制作、主演：瑞贝卡.诺伊曼
[35:27]	– Are you okay?	-你没事吧？
[35:32]	Oh, fuck, are you on drugs?	哦，见鬼，你又嗑药了？
[35:34]	– No.- Are you?	―不。―你嗑了？
[35:35]	– No!- What are you on right now?	―没有！―你现在在吃什么？
[35:37]	– I’m not on anything, Robin.	-我啥也没吃，罗宾。
[35:39]	Fuck.	见鬼。
[35:42]	Rebekah was Adam’s wife,	瑞贝卡曾是亚当的妻子，
[35:44]	and she had an office with us because she was a filmmaker, an actress.	她和我们有一间办公室因为她是电影制作人，演员。
[35:51]	She is, uh,a cousin of Gwyneth Paltrow.	她是格温妮丝・帕特洛的表妹。 （美国女演员）
[35:56]	You can’t go far hearing about Rebekah	如果你听到丽贝卡的事或者
[35:58]	or talking to Rebekah without that kind of coming up.	和丽贝卡谈话，你就会想到这些。
[36:01]	I went to a screening of a film that she created.	我去看了她创作拍的电影。
[36:05]	We all went to the screening.	我们都去看了电影。
[36:07]	– This is your entire life story?	―这就是你一生的故事？
[36:09]	– That is my entire story.- No, it isn’t.	―这是我全部的故事。 ―不，这不是。
[36:14]	– It was interesting.	―这很有趣。
[36:16]	She’s around from the beginning of WeWork,	她从WeWork一开始就在我们身边，
[36:19]	helping in unofficial ways.	以非正式的方式提供帮助。
[36:21]	I meet my wife, I was 28.	我遇到我妻子的时候，我28岁。
[36:23]	This was 10 years ago,and she looks at me	这是十年前的事了，她看着我，
[36:26]	and she goes,literally within five minutes,	毫不夸张地说，不到五分钟，她就对我说，
[36:28]	“You have a lot of potential,but right now you’re full of shit.”	“你有很大的潜力，但现在你满嘴都在喷粪。”
[36:33]	“You have potential,but you’re full of shit.”	“你很有潜力，但你却满口胡言。”
[36:36]	“You, my friend, are full of shit.”	“你，我的朋友，是一派胡言。”
[36:38]	“You have a lot of potential,but you’re full of shit.”	“你有很大的潜力，但你是一派胡言。”
[36:42]	She said, “Find your passion.	她说:“找到你的激情。”
[36:44]	“Do something that actually changes the world.	“做一些真正改变世界的事情。
[36:46]	“Bring those two together, I promise you,	“把这二者结合起来，我向你保证，
[36:48]	you’ll have the best business you ever imagined.”	你会得到你想象不到的最好的事业。”
[36:50]	I have to say I did all of that and,Rebekah, I just want to say thank you.	我得说这一切都是我做的，丽贝卡，我只想说谢谢你。
[36:53]	– Adam, my love.- I’d be nothing without you.	―亚当，我的爱。 ―没有你，我一事无成。
[36:55]	Well put. – Thank you.	说得好。 ―谢谢你。
[36:57]	I would go to interview Adam.	我要去采访亚当。
[36:59]	Rebekah was there for a lot of the interviews.	有很多次采访，瑞贝卡都参加了。
[37:02]	Sweetie, can I just say something?	亲爱的，我能说句话吗?
[37:04]	How do I pause this? You don’t need this.	我怎么暂停?你不需要这个。
[37:07]	– She was, um, grilling me about my intentions with the story.	―她在问我这个故事的目的。
[37:11]	– Really by putting 400,000 square feet of room…	―建40万平方英尺的房间…
[37:14]	You’re saying WeWork is gonna make the neighborhood cool?	你是说WeWork会让社区变得更酷？
[37:17]	– It’s gonna make it work.	―会成功的
[37:19]	It’s gonna make the neighborhood, period.	它会让整个社区，就这样。
[37:21]	WeWork is gonna make the Lower East Side the new Silicon Valley.	WeWork要把下东区变成新的硅谷。
[37:25]	Clearly she had a lot of authority,	显然她很有权威，
[37:28]	but she was not considered at the time a co-founder.	但当时人们并不认为她是联合创始人。
[37:32]	It’s pretty clear that Rebekah’s trying to sort of shape Adam,	很明显，丽贝卡想要塑造亚当
[37:35]	or help him become this world leader type	或者帮助他成为世界领袖，
[37:39]	that, you know, he aspires to be and that she likes.	你知道，他自己渴望成为，而瑞贝卡也喜欢。
[37:45]	Working at WeWork,we all felt like, “Oh, wow.	在WeWork工作时，我们都觉得，“哦，哇。”
[37:48]	“This is such a special place to be at a special time,	这是一个特殊的地方，在一个特殊的时间，
[37:52]	because as it grows, they’re gonna need,they’re gonna need us.”	因为随着它的发展，他们会需要，他们会需要我们。”
[38:00]	You’re a hard-driving CEO.	你是个干劲十足的CEO。
[38:03]	We’ve seen with other hard-driving CEOs and companies with a lot of hours	我们已经看到，其他一些干劲十足的首席执行官和工作时间很长的公司，
[38:08]	that, that the culture can crumble.	这种文化可能会崩溃。
[38:10]	I was watching a video of yours where	我看了你的一个视频，
[38:13]	the typical Monday was described	典型的周一是早上7点到，
[38:15]	as arriving at 7 a. m.And going home at 3 a. m.	凌晨3点回家。
[38:18]	– This Monday,I finished at 2 a. m., not at 3.	―这个星期一，我是在凌晨2点干完的，不是凌晨3点。
[38:20]	It was a good, it was a good Monday.	这是一个很好的星期一。
[38:23]	– I thought I was going to work at WeWork for the rest of my life.	―我以为我要在WeWork工作一辈子了。
[38:26]	I really thought that this was my lifetime career	我真的以为这就是我的终身职业，
[38:29]	and I would just grow with the company.	我会和公司一起成长。
[38:31]	– If you build an amazing culture,one that people can give you feedback,	如果你建立了一种令人惊叹的文化，一种人们可以给你回报的文化，
[38:35]	one that works hard but also has a great time,	一种在努力工作时，也可享受美好时光的文化，
[38:38]	then you will deal with the tough times when they come.	那么当困难来临时，你将会应对自如。
[38:40]	And that’s, that’s what’s really important, and if you do it right…	这才是最重要的，如果你做得对…
[38:43]	By the way, working hard is fulfilling.	顺便说一下，努力工作很有成就感。
[38:46]	We would hustle so hard.	我们会拼命地跑。
[38:48]	And though we would hit the mark,	尽管我们能达到目标
[38:50]	there was always a way that Adam grew the vision,	但亚当总有办法让大家看到
[38:55]	so that everyone could see that we could do more, hustle harder, hustle faster.	我们能做得更多，更努力，更快。
[39:00]	When somebody tells you they’re changing the world	当有人告诉你，他们正在改变世界，
[39:02]	and you are helping them do that,it feels special.	而你正在帮助他们做到这一点时，我感觉很特别。
[39:06]	It feels really special.	真的感觉很特别。
[39:08]	Everybody was just on it,ready to be a part of this company,	每个人都参与其中，准备好成为公司的一员
[39:12]	to be part of WeWork,to be a part of the dream.	成为WeWork的一员，成为梦想的一部分。
[39:16]	At that time,we were also being told like…	那时，我们还被告知…
[39:20]	Adam told me I was gonna be a millionaire.	…亚当说我会成为百万富翁。
[39:23]	Most people agreed to salaries less than	大多数人都同意薪水低于
[39:26]	they would make at somewhere else in a regular field or whatnot,	他们在其他常规领域或诸如此类的地方的薪水，
[39:30]	because you were given a salary and a certain value of stock options.	因为你得到了一份薪水和一定价值的优先认股权。
[39:35]	– When your business has a mission,and that mission is world changing,	―当你的企业有一个使命，这个使命就是改变世界，
[39:39]	and people can buy into the mission,then they’re gonna come in.	人们可以接受这个使命，然后他们就会加入进来。
[39:43]	Then they need the culture that they’re going to enjoy.	然后他们需要他们喜欢的文化。
[39:45]	To create that culture,you got to put employees first.	为了创造这种文化，你必须把员工放在第一位。
[39:48]	We’ve given every one of our employees equity,	我们给每一个员工都赋予了权益，
[39:51]	so everyone is a partner in this business,from the porter that cleans	所以每个人都是这个行业的合伙人，从清洁工和门房
[39:54]	to the community manager,	到社区经理，
[39:55]	to the CFO and COO of the company.	再到公司的首席财务官和首席运营官。
[39:58]	Everyone is a partner.	每个人都是合作伙伴。
[40:01]	So the idea was, people get super rich off of stock options, right?	也就是说，人们通过股票期权变得超级富有，对吗？
[40:04]	You hear about the guy who went to work at Amazon.	你听说过一个曾经在亚马逊工作的人。
[40:06]	He worked in the warehouse.	他在仓库工作。
[40:08]	He was like the 40th person in.He became a multi-gazillionaire.	他大概是第40个人。他成了亿万富翁。
[40:11]	So that’s what was being sold.	这就能是被人们接受的。
[40:13]	But the way the stock options worked	但股票期权的运作方式
[40:15]	was that’s not really like what would happen.	并不是与实际发生的一样。
[40:18]	“Equity” was kind of a buzzword.	“公平”是一个时髦的词。
[40:21]	Adam would talk about it all the time.	亚当一直在谈论这件事。
[40:24]	“You all have equity in the company.”	“你们都拥有公司的股份。” （前WeWork律师）
[40:27]	Which I don’t think is quite true.	但我不认为这是真的。
[40:29]	If you have stock options, you don’t actually own equity in the company.	如果你有优先认股权，你实际上并不拥有公司的股权。
[40:32]	You own a security that gives you an option to buy equity in the company.	你拥有一种证券，它给予你购买该公司股票的选择权。
[40:37]	I would see that people didn’t understand	我发现人们并不理解
[40:39]	about that you’re taking in what you’re getting.	你是在接受你所得到的。
[40:41]	It’s so exciting…	这太令人兴奋了…
[40:44]	to feel like you own something that is so famous	…感觉自己拥有这么有名的东西
[40:47]	and so talked about.	这就是我们所说的。
[40:50]	So that they can say like,”Oh, I have equity.”	这样他们就会说，“哦，我有权益。”
[40:52]	But if somebody actually did the math,maybe their equity’s worth like $2,000.	但如果有人真的做了计算，可能他们的权益价值是2000美元。
[40:56]	You might think that the possibility of getting a million-dollar payout	你可能会认为，获得100万美元赔偿的可能性
[41:01]	is far higher than it actually is in reality.	远远高于实际情况。
[41:07]	There’s a lot of room.	有很多房间。
[41:09]	You can sit next to the gong.Don’t be shy.	你可以坐在锣旁边。不要害羞。
[41:12]	WeWork onboarding meetings	WeWork入职培训会
[41:14]	were on Monday mornings.	都在星期一上午举行。
[41:16]	And everybody would come in and then a presentation would begin.	每个人都进来了，然后演讲就开始了。
[41:19]	And the presentation was the mythology of WeWork.	这个展示是WeWork的神话。 （前WeWork产品经理）
[41:27]	Like Adam walking through a kibbutz in Israel.	就像亚当穿过以色列的集体农场一样。
[41:30]	Like his hands grazing over lavender,	就像他抚摸着薰衣草的双手，
[41:33]	as he thinks to himself with a narration	一边在思考，一边讲述着
[41:36]	about community and support and loving one another.	社区共享、相互支持、彼此相爱的故事。
[41:41]	Then we get Miguel like walking through his compound in Oregon.	然后我们看到米格尔穿过他在俄勒冈州的院子。
[41:45]	They didn’t do that; that’s what they should have done.They should have hired me for that.	他们没有这么做;这是他们应该做的。他们应该雇我的。
[41:48]	But anyway, um, you know, kind of this…	但是不管怎样，嗯，你知道，有点…
[41:50]	But it’s definitely like a couple of slides about WeWork	其中有几张幻灯片是关于WeWork的，
[41:53]	and then lots of slides about every single person at the C level.	还有很多幻灯片是关于每一个处在C级的人。
[42:00]	At some point, they changed the organizational structure	在某种程度上，他们改变了组织结构，
[42:02]	to have like mini CEOs in different regions.	在不同地区有小型ceo。
[42:06]	And they call them C-We-Os.	他们称之为C-We-Os。
[42:09]	So…	于是…
[42:10]	I’m not kidding, you know,and I was like, “Look	我没开玩笑，你知道的，然后我就说”
[42:12]	“I’m not referring to anybody as a C-We-O	“听着”我这辈子都不会用”c-我们-o “
[42:15]	for my entire life.”	指代任何人”
[42:20]	And they made some weird videos.	他们还拍了一些奇怪的视频。
[42:23]	Everything about the videos	关于视频的一切
[42:25]	was propaganda.	都是宣传。
[42:27]	Everything about it was propaganda.	一切都是宣传。
[42:29]	The tone-deafness and lack of awareness to show these videos,	对于音乐盲和对这些视频缺乏意识的人
[42:32]	it was incredible.	这是难以置信的。
[42:34]	Basically, you had the CEO,you had all the C-We-Os,	基本上，你有首席执行官，你有所有的c – weo
[42:37]	and you really didn’t see any minorities up in the higher echelons.	你真的没有看到任何少数民族在高层。
[42:41]	There wasn’t proper diversity at WeWork, period, hard stop.	WeWork没有适当的多样性，就这样，很难停下来。
[42:44]	The C-We-Os are people	“c – we – o”是那些
[42:46]	who just want to talk about their awesomeness.	自吹自擂的人。
[42:48]	They have that very much in common with Adam.	他们和亚当有很多相似之处。
[42:51]	It was almost like you needed to know who was at the top	就好像你需要知道谁身居高层，
[42:54]	so when they came past,you could bow down to them.	这样当他们经过时，你就可以向他们鞠躬。
[42:59]	The events themselves really were meant	这些活动本身真的有
[43:01]	to kind of like engender a loyalty to WeWork.	向WeWork尽忠的意思。
[43:05]	There would be like 50 to 70 people starting every Monday,	每个星期一会有50-70人参加，
[43:09]	and you’d be sitting in your office,and all of a sudden	你坐在你的办公室里，突然间
[43:11]	you hear chanting throughout the entire building.	你听到整个大楼都在喊口号。
[43:15]	While we’re all trying to do our work.	当我们都在努力工作时。
[43:17]	It’s deafening.The music and everybody screaming.	这是震耳欲聋的。音乐响起，大家都在尖叫。
[43:22]	They were willing to spend any amount of money to make themselves feel good	他们愿意花任何数量的钱让自己感觉良好，
[43:26]	and look good to their employees.	在员工面前看起来不错。
[43:41]	The offices were,to put it mildly, they were cramped.	办公室，说得委婉点，很狭窄。
[43:46]	The mantra we got from on top,and I specifically remember	我们从最高层得到的咒语，我特别记得
[43:49]	an all-company meeting where we were kind of told	在一次全公司会议上，我们被告知我们要
[43:52]	that we would be quadrupling up,quintupling up, sixing up.	翻四倍，五倍，六倍。
[43:56]	“You don’t need the corner office anymore.	“你再也不需要角落办公室了
[43:58]	“You don’t need the house on the hill anymore.	”你不再需要山上的房子了。
[44:00]	It’s all about energy, togetherness,working with your fellow humans.”	这一切都是关于能量，团结，和你的人类同胞一起工作。”
[44:03]	And then meanwhile, you know,I slide by Adam’s office	与此同时，你知道，我路过亚当的办公室
[44:06]	and he’s got a veritable palace in there.	他在那里有一个真正的宫殿。
[44:11]	There’s a little bit of hypocrisy to all this.	这一切都有点虚伪。
[44:13]	You know, I remember at some old company speech,	你知道，我记得在一些老公司的演讲中，
[44:15]	it was about, you know, taking some small steps to make sure	那是关于，采取一些小的步骤来确保
[44:18]	that we saved a million dollars on the operating budget every year.	我们每年在运营预算上节省100万美元。
[44:23]	And then Adam just bought a $60 million private jet, right?	然后亚当买了一架价值六千万的私人飞机。不是吗？
[44:27]	So, you know, you hear these and you’re kind of wondering like,	所以，你知道，你听到这些，你会想，
[44:30]	what is the message that’s being told and how are people really living?	这传达了什么信息，人们到底是该如何生活?
[44:37]	There was definitely a lot of chaos	在WeWork，确实有
[44:40]	and lack of organization at WeWork.	很多混乱和缺乏组织。
[44:44]	Multiple times,I end up doing other people’s jobs.	很多次，我做的都是别人的工作。
[44:48]	Because they’re not working fast enough.	因为他们的工作速度不够快。
[44:50]	So then eventually my supervisor	最后我的上司
[44:52]	writes his password on a Post-It and he hands it to me.	把他的密码写在了便利贴上，然后交给了我。
[44:55]	I used his log-in for everything.	我做什么都用他的账号。
[44:57]	I was logging in and out so often	我登录和退出如此频繁，
[45:00]	that more than once,I would click on his Gmail icon	不止一次，我将点击他的Gmail图标，
[45:04]	and end up opening his email,only to realize it’s his email	最终打开他的电子邮件，只有意识到这是他的电子邮件，
[45:06]	and then have to log back out of everything and have to log back in.	然后不得不注销一切，重新登录。
[45:11]	And, you know, one day	有一天，
[45:13]	a title of an email caught my eye.	一封邮件的标题引起了我的注意。
[45:15]	And then sort of the rest, as they say,is history.	接下来的，就像他们说的，就是历史了。
[45:19]	So I click on it, of course,	所以我就点了一下
[45:22]	and it’s a list of people that he’s gonna fire.	那是一张他要解雇的人的名单。
[45:25]	And I’m on the list.	我名列其中。
[45:26]	But when you read further down in it,	但当你进一步阅读它时，
[45:30]	you realize that it’s a mandate to cut 7% of their employees.	你会发现这是一项削减7%员工的命令。
[45:34]	Because WeWork was just flushing cash down the toilet.	因为WeWork刚把钱冲进马桶。
[45:38]	Just hemorrhaging, hemorrhaging money,so we had to cut jobs.	损失惨重，所以我们不得不裁员。
[45:44]	He wrote something like,	他好像是这样写的，
[45:45]	“Ha! Bitches, I cut more than 7% of my team,”	“哈！贱人们，我裁掉了我团队7%的人，”
[45:49]	’cause everybody was supposed to cut 7%.	因为任何人都会裁掉7%。
[45:51]	And I was like, “What?”	而我就说，“什么？”
[45:54]	After I saw that email, I thought,	我看到那封邮件后，我想，
[45:57]	well, he gave me his password,and so I went digging	他把密码给了我，于是我就继续查，
[46:00]	because I thought, okay,	因为我想，好吧，
[46:01]	I know we’re running out of money.	我知道我们的钱快花光了。
[46:03]	Now they’re laying people off.What’s going wrong?	现在他们在裁员。什么错了吗?
[46:08]	When I go back in,one of the documents that I find,	当我回去的时候，我发现了一份文件，
[46:13]	it was obviously, the information was not meant to be disseminated,	很明显，这些信息并没有被传播出去，
[46:15]	but it showed that	但它表明
[46:17]	we had to adjust our revenue down	我们必须将我们的收入
[46:21]	by something like 80%.	减少80%左右。
[46:25]	I didn’t know if they were not gonna tell investors.	我不知道他们会不会告诉投资者。
[46:26]	They certainly were lying to every time they put out something in the media.	他们每次在媒体上发布消息肯定都在撒谎。
[46:30]	– Are you actually turning a profit in the business?	―你的生意真的盈利了吗？
[46:32]	We are definitely turning a profit.	我们肯定在赢利。
[46:33]	I’m bored of the businesses that don’t turn a profit.I don’t believe in them.	我厌倦了那些不赚钱的生意。我不相信他们。
[46:36]	I need a cash flow-positive business.	我需要一个现金流为正的业务。
[46:38]	And so I thought, well, I’ll just give it	所以我想，好吧，我就把它
[46:41]	to somebody in the media and then it will go to the right place	交给媒体的人，然后它就会被送到正确的地方，
[46:43]	and then they will be taken to task for it.	然后他们就会为此受到责备。
[46:49]	When I went to try to report on this leak,	当我试图报道这次泄密事件时，
[46:51]	you know, we get this statement from WeWork	我们从WeWork得到这样的声明，
[46:53]	that the person has broken the law and that they’re going to pursue this,	说这个人违反了法律，他们将追究此事，
[46:57]	and they kind of were trying to come off a bit as a victim	他们试图表现得像泄密事件的
[47:00]	in the leak.	受害者一样。
[47:02]	They kind of said, “Okay, well,some buildings have been delayed,	他们说，“好吧，有些建筑被推迟了，
[47:05]	but we can sort of paint the overall narrative that things will still be fine.”	但我们可以从总体上说，一切都会好起来的。”
[47:08]	And they had these really powerful backers	他们有强大的支持者
[47:10]	who have pumped them with money,and so I think at that time	为他们注入资金，所以我想当时
[47:12]	it was hard to say…	很难说…
[47:15]	are they faking it till they make it a bit and things are gonna work out?	他们是在假装直到他们成功了，事情就解决了吗?
[47:18]	Will they grow up and kind of figure out these problems?	他们成长起来后，所有这些问题会解决吗?
[47:20]	Or is this a runaway train?	或者这是一列失控的火车?
[47:22]	And then all that gets kind of tossed out the window	然后，仅仅几个月后，所有这些都被抛到脑后，
[47:26]	when just a few months later,SoftBank enters the picture.	因为软银(SoftBank)加入了进来了。
[47:32]	– How’s that?- That’s good.	―那怎么样？―很好。
[47:34]	Much better. Yeah.	好多了。是的。
[47:36]	Okay, you guys have 60 seconds left	好了，你们只剩60秒了
[47:39]	’cause I hear the money counting.	因为我听到数钱的声音。
[47:44]	– Masayoshi Son is the founder and CEO of SoftBank,	―孙正义是软银的创始人兼首席执行官
[47:49]	a large holding company based out of Japan.	一家总部设在日本的大型控股公司。
[47:52]	Known as Masa.	被人成为Masa。
[47:54]	He is one of the richest people in Japan.	他是日本最富有的人之一。
[47:58]	In 2017, Masa	在2017年，Masa
[48:01]	raised the largest venture capital fund of all time.	筹集了有史以来最大的风险投资基金。
[48:04]	It’s called the Vision Fund.	它叫做愿景基金。
[48:06]	The size of the Vision Fund was unlike anything	远景基金的规模是
[48:09]	anyone had ever seen before.	任何人都未曾见过的。
[48:11]	It was $100 billion.	是1000亿美元。
[48:13]	That essentially equated to several years’ worth	这基本上相当于每只美国风险投资基金
[48:16]	of every U. S. venture capital fund.	数年的价值。
[48:19]	You put them all together and it’s around that size.	你把它们放在一起，大概有这么大。
[48:22]	So when you told people	所以当你告诉人们
[48:23]	you were gonna raise a hundred-billion-dollar fund,	你要筹集1000亿美元的基金时，
[48:25]	what was the vision that you actually gave them?	你给他们的事实上的愿景是什么?
[48:27]	– So, one vision, which is singularity.	―那么，一个愿景就是奇点时刻。
[48:30]	Singularity is the concept	奇点时刻是一个概念 （奇点也就是宇宙大爆炸的起点）
[48:33]	that in 30 years,computers, artificial intelligence,	就是在30年后，计算机，人工智能，
[48:37]	they will be smarter than us.	他们都将比我们聪明。
[48:39]	That’s my belief.	对此我深信不疑。
[48:41]	The singularity has a lot of implications	奇点在很大程度上暗示了
[48:44]	for how technology will be used by society,	社会将如何使用科技，
[48:46]	and I think it also represents this massive existential threat	我认为它也代表了一种巨大的生存威胁
[48:50]	where someday our creations will outstrip us and not need us,	有一天我们的创造物将超越我们，不再需要我们，
[48:55]	and we will be living lives dictated by machines.	我们将生活在机器的控制之下。
[49:00]	– So we are investing a hundred billion dollars	―所以我们只在一件事上投资了1000亿美元，
[49:02]	just on one thing, AI.	那就是人工智能。
[49:05]	The Vision Fund could basically play king,	愿景基金基本上可以扮演国王的角色，
[49:07]	and Masa was going around looking for markets	而Masa则四处寻找他认为能够实现
[49:09]	that he thought could be really high growth	高速增长的市场，
[49:12]	and companies with a potential to morph into something	以及那些有可能转变成符合
[49:15]	to fit his vision of the future of the singularity.	他对奇点未来愿景的公司。
[49:19]	And Adam wanted WeWork to be part of this huge vision.	亚当希望WeWork能成为这一宏伟愿景的一部分。
[49:26]	– Adam Neumann and Masa Son had met many times.	―亚当・诺伊曼和孙正义见过很多次面。
[49:29]	However, Masa had always thought that WeWork was overvalued	然而，Masa一直认为WeWork被高估了， （福布斯杂志副总裁，高级编辑）
[49:34]	and it would be too easy to replicate.	它太容易被复制。
[49:36]	– The sharing economy’s the future.	―共享经济是未来的趋势。
[49:38]	If I treat you the way that I wanna be treated,	如果我用自己想要的方式对待你，
[49:42]	then we can actually make a difference and be successful.	我们就能有所作为，取得成功。
[49:45]	But because of Adam Neumann’s charisma,	而是因为亚当・诺伊曼的超凡魅力，
[49:47]	Masa Son arranged to meet with Adam	孙正义在他的公司总部安排了
[49:50]	for this big two-hour tour of headquarters.	与亚当的两个小时的会面。
[49:56]	Adam has been preparing for this for weeks.	亚当已经准备了好几周了。
[50:01]	And he’s pacing around, pacing around,watching his clock.	他走来走去，走来走去，看着他的时钟。
[50:06]	Fifteen minutes goes by, no Masa.	15分钟过去了，Masa还没有回来。
[50:11]	Half an hour goes by, no Masa.	半小时过去了，孙正义还是没来。
[50:15]	A full hour goes by and he’s still looking at his clock.	整整一个小时过去了，他还在看钟。
[50:21]	Finally, Masa shows up, and he says,	最后，孙正义出现了，他说
[50:23]	“Adam, I’m so sorry, I’m late,but we only have 12 minutes.”	“亚当，对不起，我迟到了，但我们只有12分钟。”
[50:31]	And they’re going through WeWork and he’s giving him the super-speed tour.	他们刚刚审查了WeWork，而他正在给他进行超级快速的巡演。
[50:36]	At exactly 12 minutes,Masa Son looks at his watch	12分钟刚过，孙正义看了看他的手表
[50:40]	and he says, “Adam, I’m so sorry, but I have to go.	他说，“对不起，亚当，我要走了。
[50:46]	But,” Masa said, “if you’d like,you can ride with me to my next meeting.”	但是Masa又说，“如果你愿意，你可以搭我的车，参加我的下一个会议。”
[50:54]	So Adam grabs his iPad with the whole WeWork SoftBank pitch,	于是亚当拿起他的iPad，开始了整个WeWork 对软银的推广宣传，
[50:59]	and they jump in the car.	于是，他俩一起上了车。
[51:03]	Adam pulls up his WeWork pitch,	亚当开始了他的WeWork推销
[51:06]	and Masa says, “I don’t need the pitch deck. Let’s just talk.”	Masa说:“我不需要包装推销。我们来说实话。”
[51:12]	Masa turns to Adam and he says,”Adam, let me ask you a question.	Masa转向亚当，他说:“亚当，我问你一个问题。
[51:17]	In a fight, who wins,the smart guy or the crazy guy?”	在一场战斗中，谁赢，聪明的还是疯狂的?”
[51:23]	And Adam says, “The crazy guy.”	亚当说:“那个疯子。”
[51:25]	And he goes, “You’re right,but you’re not crazy enough.	他说，“你说得对，但你还不够疯狂。
[51:29]	“You gotta be the crazy one.	“你一定成为那个疯子。
[51:32]	“You need to think bigger.	“你需要想象得更宏伟。
[51:34]	You need to think 10 times bigger.”	你要有10倍的雄心。”
[51:38]	And Masa begins, you know,doodling his vision for WeWork,	然后，Masa开始在WeWork上涂鸦他的愿景，
[51:42]	this grand plan to take WeWork global.	将WeWork推向全球的宏伟计划。
[51:48]	So basically Masa Son gave Adam Neumann	一下子，孙正义就给了亚当.诺伊曼
[51:51]	a check for $4 billion and said, “Go crazy.”	一张40亿美元的支票，并说了句，“去疯狂吧。”
[51:57]	And that changes everything.	而这就改变了一切。
[52:01]	The Wall Street Journalis reporting that SoftBank,	华尔街日报正在报道软银集团，
[52:02]	the Japanese investment firm,is considering putting	日本的投资公司，正在考虑
[52:05]	$4 billion in your company.	给你的公司投资40亿美元。
[52:08]	Is that accurate?	有这回事吗？
[52:10]	– There is nothing I can say on that topic,	―关于这个话题我没什么可说的，
[52:12]	but that sounds like a big number.	但这听起来是个很大的数字。
[52:13]	That would be nice, wouldn’t it?	那太好了，不是吗？
[52:16]	– Sounds big.	―听起来很大。
[52:57]	– I don’t remember the exact moment	―我不记得我第一次
[52:59]	I first heard about the SoftBank investment.	听到软银投资的确切时间了。
[53:04]	You would hear rumors.	你可能听到谣言。
[53:06]	And to me it just seemed normal, you know.	对我来说，这很正常。
[53:08]	They were raising money every year.	他们以前每年都在筹集资金。
[53:09]	Their growth expectations were really high.	他们那时的增长预期真的很高。
[53:12]	I didn’t think it would be…	我没想到会是…
[53:15]	as transformative as it ended up being.	就像它最终带来的变形一样。
[53:20]	With the SoftBank money,WeWork is able	有了软银的资金，WeWork可以
[53:22]	to massively accelerate global expansion plans.	大幅加速其全球扩张计划。
[53:26]	SoftBank unlocks Asia in a new way.	软银以一种新方式打开了亚洲市场。
[53:29]	You know, this meets Adam’s big ambitions.	这正好满足了亚当的雄心壮志。
[53:32]	I mean, the growth was insane.	我的意思是，这种增长是疯狂的。
[53:35]	In the two and a half years I was at WeWork, I negotiated more deals	在我在WeWork的两年半时间里，我谈过的交易和
[53:39]	and spoke to more lawyers than I probably will the rest of my life.	与律师交谈的次数可能比我下半辈子要多。
[53:41]	Typically on a project you wanna make sure it’s photography-ready.	通常在一个项目上，你要确保它是有实景照片的。
[53:45]	You want it to look perfectly staged.You wanna have a good first impression.	你想让它看起来很完美。你想要一个好的第一印象。
[53:48]	You go to a WeWork opening “day of,”	你去参加WeWork一个项目的开幕日，
[53:51]	they’d still be painting,there’d be ladders everywhere.	他们还在刷漆，到处都是梯子。
[53:53]	People would be installing lights.	工人们正在安装灯光。
[53:54]	The AC wouldn’t be working.	连空调系统还没运行。
[53:56]	Because of the speed of everything,	因为所有的工序都需要速度，
[53:59]	nothing was finished when it should have been.	该完成的时候却没有完成。
[54:01]	And the major goal,from what I could tell, was just,	据我所知，主要的目标是，
[54:04]	how many offices could open and how much you could say the offices were filled	有多少办公室可以开放，有多少办公室是满的，
[54:08]	and how many people were in them.	有多少人在里面。
[54:09]	It’s almost like at car dealerships	这就像汽车经销商
[54:11]	in craziness with getting the cars sold at the end of the month.	在月底疯狂地把车卖出去一样。
[54:13]	You know, sales guy comes to me,it’s the last day of the month,	你知道，销售人员来找我，这是一个月的最后一天，
[54:16]	and, you know,”I really have to do this deal.	你知道，“我真的必须做这笔交易。
[54:18]	It’s 800 desks.It’s gonna help us to get to the goal.”	它有800工位。这将帮助我们达到目标。”
[54:22]	And, you know,I look at the deal and it’s like,	然后，你知道，我看着这个交易，
[54:24]	you know, “First eight months free,	你知道，“前8个月是免费的，
[54:26]	and WeWork’s building custom space.”	而WeWork正在建立定制空间。”
[54:28]	And the response was,you know, “Get ’em in.	他们的反应是，”让他们进来。
[54:30]	They love it, they’ll grow.”	如果他们真喜欢，他们会增加租金的。”
[54:32]	And, you know, I come to find out	你知道，我后来才发现，
[54:34]	that the small company that can’t afford to pay	连8个月800个工位的租金
[54:37]	for the 800 seats for eight months is Microsoft.	都负担不起的小公司，竟然是微软。
[54:41]	They stopped being those savvy deal makers	他们不再是精明的交易撮合者，
[54:43]	and the edge that they might have been bringing to negotiations is gone.	他们在谈判中可能带来的优势也消失了。
[54:48]	Plus, of course, everyone talks, and so	另外，当然了，每个人都在谈论，
[54:50]	if everyone knows that SoftBank has given these guys a ton of money,	所以如果每个人都知道软银给了这些人一大笔钱，
[54:54]	are you really gonna let them cry “poor” or drive a really hard bargain?	你真的会让他们“哭穷”或讨价还价吗?
[54:58]	You’re gonna say, “No,” you know.	你肯定会说”不”
[54:59]	“You guys have billions of dollars,you know, let us in.”	“你们有数十亿美元，让我们进去吧。”
[55:02]	The ship of state, all the employees,	这艘国家之船，所有的员工，
[55:06]	all the tenants and the customers,all the partners,	所有的租户和顾客，所有的合伙人，
[55:09]	were leaning on Adam.	都依靠在亚当一人身上。
[55:10]	Again, even Miguel, who’s co-founder,	再一次，即使是合作创始人Miguel，
[55:13]	slowly… was shunted aside.	他是慢慢地…是被扔在一旁。
[55:16]	Adam wanted the spotlight.	亚当想要引人注目。
[55:18]	Then he wanted Rebekah to share the spotlight.	后来，他想让瑞贝卡和他分享聚光灯下风采。
[55:21]	She became a bigger executive at WeWork.	她在WeWork成为了一名更大的高管。
[55:25]	And it speaks to kind of her power with Adam	这说明了她在亚当和公司的影响力，
[55:28]	and with the company that,over time, it’s kind of like,	随着时间的推移，就像，
[55:31]	“Oh, now there are three co-founders,	“哦，现在有三个联合创始人，
[55:33]	there’s Adam, Miguel, and Rebekah.”	亚当，米格尔和丽贝卡。”
[55:36]	Adam felt that she had pulled him out of whatever spiral that he was in.	亚当觉得，是她把他从漩涡中拉了出来。
[55:40]	And he gave her a lot of credence for that,	他很信任她，
[55:42]	and he really felt like she was the backbone of their family.	他真的觉得，她是他们家的支柱。
[55:46]	That doesn’t mean she belongs in a corporate environment.	但这并不意味着她就属于公司。
[55:50]	– She had the sort of like New Age vibe	―她有一种新时代的氛围，
[55:53]	and she starts guiding a huge amount of decisions at WeWork	她开始在WeWork指导大量关于
[55:55]	about the way they spent their money.	他们如何花钱的决定。
[55:57]	Adam’s and Rebekah’s spiritual advisor	亚当和丽贝卡的精神顾问
[55:59]	would speak to executives on a weekly basis,	每周都会给公司高管们讲一次话，
[56:02]	and this constant dose of spiritualism was due to Rebekah.	而这种持续不断的唯灵论都要归功于丽贝卡。
[56:06]	Hello, New York.	你好，纽约。
[56:09]	Hello, WeWork.	你好，WeWork。
[56:10]	Hello, global citizens of this Earth.	你们好，地球上的全球公民们。
[56:12]	You know what a global citizen of this Earth is?	你知道什么是地球的全球公民？
[56:15]	It’s a member of the We generation,	就是我们We一族的成员，
[56:17]	and a member of the We generation does not discriminate	而作为我们We一族的成员，就不应该有
[56:20]	with age, race, gender, or religion.	年龄，种族，性别，或者宗教上的歧视。
[56:23]	If you’re a member of the We generation,make some noise!	如果你们是我们We一族的成员，你就喊出来！
[56:29]	– WeWork is also expanding	―WeWork也在扩展
[56:31]	its kind of diverse and sometimes confusing portfolio.	它的多样性和有时让人迷惑的投资组合。
[56:35]	It makes a bunch of acquisitions of other startups.	它收购了很多其他创业公司。
[56:38]	We had this idea of,	我们的想法是，
[56:40]	why don’t we just invest money in companies that make impact?	为什么我们不直接投资那些有影响力的公司呢?
[56:43]	All the employees will wanna work for them,	所有的员工都想为他们工作，
[56:45]	everybody wanna be part of it, and it’s just gonna work out in an amazing way.	每个人都想成为其中的一员，这将会以一种惊人的方式产生效果。
[56:49]	And I looked at our team and everybody looked at each other.	我看着我们的团队，每个人都看着彼此。
[56:51]	They said, “Of course, Adam,	他们说，“当然了，亚当，
[56:52]	that makes a lot of sense,but who’s gonna pay for that?”	这很有道理，但是谁来为此买单呢？”
[56:54]	And we said, “Well…	而我们说，“那么…
[56:56]	Masa might…” No.	也许会是Masa…”不。
[56:58]	We said, “Well…”	我们说，“那么…”
[56:59]	That was a private joke.	这是个上不了台面的笑话。
[57:01]	– I went back to meet with Adam	―我回去见了亚当
[57:03]	at sort of the new-and-improved headquarters.	在他的新装修的总部。
[57:06]	I get sort of the quick version of the tour	我得到了一个快速的游览版本，
[57:09]	and now WeWork has its own barista.	现在WeWork有自己的咖啡师。
[57:11]	So I say, “Okay, I want a cappuccino,”	所以我说”好吧，我要一杯卡布奇诺”
[57:15]	and Adam orders a latte.	亚当点了一杯拿铁。
[57:17]	And I reach for my coffee,	我伸手去拿咖啡，
[57:20]	and Adam’s like,”Oh, no, no, that’s mine.”	亚当说”不，不，那是我的”
[57:22]	And I was like, “No… Hold on, you know.	我说:“不……等等，你知道的。
[57:25]	I got the cappuccino.Like that’s a cappuccino.”	我买了卡布奇诺。那杯就是卡布奇诺。”
[57:28]	And Adam just looks really confused and upset.	亚当看起来很困惑和沮丧。
[57:32]	And one of the staff is like,”Oh, I’m sorry.	其中一个员工说，“哦，对不起。
[57:36]	We actually call those lattes and those cappuccinos here,”	我们这里其实把那些叫做拿铁，而把那些叫做卡布奇诺。”
[57:39]	pointing at the opposite one.	他指着相反的那个。
[57:41]	It stood out to me as just like a strange, gratuitous	在我看来，这就像有一个奇怪的、毫无理由的
[57:46]	reality-distortion moment around Adam because he was ordering lattes	现实扭曲时空，围绕在亚当的周围，因为他点了拿铁，
[57:51]	but wants cappuccinos.	却想要卡布奇诺。
[57:53]	And rather than try to explain to him that he’s wrong,	与其向老板解释，他错了，
[57:55]	they’re just gonna change the meaning of that word.	还不如干脆就把名词的意思改了。
[57:59]	The money got insane.	钱已经使他疯狂了。
[58:00]	And they shifted from this little idea…
[58:03]	Then it was, “Okay, we’re now going to tell you how to live, WeLive.	然后是，“好吧，现在我们要告诉你如何生活，WeLive。
[58:06]	And now we’re gonna redefine how you live.”	现在我们要重新定义你的生活方式。”
[58:08]	And that wasn’t good enough. “WeGrow.	而这还不够好。“WeGrow。
[58:10]	We’re gonna educate your kids better.”	我们将把你的子女教育得更好。”
[58:12]	– When my eldest daughter was in kindergarten,	―当我的大女儿还在上幼儿园的时候
[58:14]	as we started to look around for schools	我们开始在纽约和西岸
[58:16]	in both New York and the west coast,	寻找学校，
[58:18]	I wasn’t finding a place that was gonna nurture her spirit and her soul	我没有找到一个能像培养她的思想一样培养她的精神
[58:23]	as much as her mind.	和心灵的地方。
[58:25]	You know, at some point	你知道，有次，
[58:27]	Rebekah was talking to the company about WeGrow,	丽贝卡跟公司谈论关于WeGrow的事情，
[58:29]	and she’s talking in front of a cross-section of 700 employees,	她当着700名员工的面，
[58:32]	and is basically saying that,	基本上就是这样说的，
[58:34]	New York City private schools aren’t good enough for our children.	纽约的私立学校不适合我们的孩子。
[58:37]	And then meanwhile,you’re gonna start a school that has	与此同时，你们公司要开办一所学校
[58:41]	like a 35, 40 grand tuition fee per elementary school kid.	每个小学生的学费大概是35000到40000美元。
[58:46]	That school is exclusionary to a lot of people, right?
[58:49]	That’s just a prototypical person who’s grown up in certain circles	那只是一个在特定圈子里长大的典型人，
[58:54]	and doesn’t realize there’s other people in the world.	没有意识到世界上还有其他人。
[58:57]	The idea that you’re gonna reinvent work	你要重新创造工作的想法
[59:01]	is incredibly audacious unto itself.	本身就是非常大胆的。
[59:04]	To say, “While we’re doing that,we’re also gonna reinvent education…”	也就是说，“当我们这么做的时候，我们也将重塑教育……”
[59:08]	which people have been trying to do for centuries,	这是人们几个世纪以来一直在做的事情，
[59:11]	that’s the kind of decision tree that you see in a company	这也就是你在一家公司看到的那种决策图表，
[59:15]	where you start to believe your own BS.	你会开始相信你自己的疯话。
[59:18]	All right, welcome, everyone,to The School of Greatness podcast.	好了，欢迎大家来到“伟大学院”播客。
[59:21]	We’ve got Rebekah Neumann in the house.	我们有请瑞贝卡・诺伊曼来到现场。
[59:23]	– Thanks for having me.- Yeah, this is fun.	―感谢你们邀请我。 ―是的，这很有意思。
[59:25]	What is the mission of WeGrow,just so I understand clearly?	WeGrow的使命是什么？我想理解得更清楚。
[59:28]	– The mission of WeGrow,and quite honestly the collective “we”	WeGrow的使命，坦白地说，我们都生活在，
[59:32]	that we’re all living under,	集体的“我们”之下，
[59:33]	is to elevate the world’s consciousness.	就是要提升世界的意识。
[59:35]	– Hmm.- At WeGrow, specifically,	―嗯， ―具体来说，在WeGrow，
[59:38]	through unleashing every human’s superpowers	通过释放每个人的超能力
[59:41]	and expanding happiness.	和扩大幸福。
[59:43]	– Okay, and it’s…	―好吧，而且它是…
[59:45]	And WeGrow is starting as a school?- Yes.	而WeGrow是作为一个学校的开始？ -是的。
[59:47]	– But it’s going to be evolving into much more, I’m assuming, right?	―但是我认为，它会演化成更多的办学模式，对吗？
[59:50]	– It’s kind of a practice and a new approach to life.	―这是一种实践，一种新的生活方式。
[59:52]	We have started with children,but we’re…	我们从孩子开始，但我们…
[59:55]	as soon as next week starting to pilot some of the curriculum	下个星期我们就开始在我们的成人（WeGrowups）团体中
[59:58]	on our WeGrownups.	试行一些课程。
[1:00:00]	– Really? – Uh-huh.	―真的？―嗯-哈。
[1:00:01]	– Is that what you call us?- Just for the moment.	―到时候你会叫我们参加吗？―它是临时的讲座。
[1:00:03]	– For fun, yeah.- Yeah, why not?	―为了兴趣吧。 ―好的，为什么不去？
[1:00:08]	I was working in WeWork	我以前是在WeWork工作
[1:00:10]	and living in WeLive.	并在WeLive生活。
[1:00:13]	My entire life…	我的整个生活…
[1:00:16]	was being propped up by the We community.	都是由We社区来支撑。
[1:00:19]	Every time a friend outside of the We community would come over,	每次We社区以外的朋友会过来看看，
[1:00:24]	they would only come over that one time.	他们只会来一次。
[1:00:26]	Because they would walk out with this strange impression of what it is.	因为他们会带着这种“这算啥”奇怪的印象走出去。
[1:00:33]	And pretty quickly I had	于是，很快我就
[1:00:37]	alienated most of my friends outside of the building.	疏远了We圈建筑外的大部分朋友。
[1:00:42]	– When Adam had an investor coming through,	―当亚当有个投资人过来的时候，
[1:00:44]	we would know ahead of time or 10 minutes before,	我们会提前或十分钟知道
[1:00:46]	and we were being told,”Go into the space.	然后我们都被告知，“到公共区域来。
[1:00:48]	Just hang out, be casual.Bring your laptop.”	带着你们的笔记本电脑，只是随便地悠闲一下。”
[1:00:51]	And we would go there and activate the space.	我们会去给这个空间注入生机。
[1:00:53]	They were like,”Everybody should come,”	他们说，“每个人都应该来，”
[1:00:55]	just so there’s pockets of folks that are	这样就有一小撮人
[1:00:58]	living the WeLive life so Adam can come and sort of show it off.	过着WeLive的生活，这样亚当就可以来炫耀一下。
[1:01:07]	And they’d put on “Juicy” by Biggie Smalls,	他们会放Biggie Smalls的”多汁”
[1:01:10]	and they’d be playing a loop over and over again,	他们会一遍又一遍的循环播放，
[1:01:13]	waiting for that one moment when the investor came	等待投资者来的那一刻
[1:01:15]	so that when they walked the space, we were there	当他们走到那里的时候，我们只是
[1:01:18]	just to fill it up and make it look good.	在那里把那里填满，让它看起来更好。
[1:01:20]	Adam showed up with this investor	亚当和这位投资人一起出现，
[1:01:22]	and with every drink, he had another vision of what WeWork could be,	每喝一杯酒，他就对WeWork的未来有了另一个愿景，
[1:01:27]	like the We community could be,what it was growing into.	就像我们社区的未来一样，以及它的发展方向。
[1:01:31]	And…	而且…
[1:01:32]	at a certain point, you’re like,”Dude, just shut the fuck up, man.	在某种程度上，你会说”哥们，你他妈闭嘴吧”
[1:01:37]	“Like, we are just having a good time.	我们只是玩得很开心。
[1:01:39]	“Can we just… can we just hang out	“我们可以…我们能不能出去逛逛
[1:01:41]	and have this drink and just talk about anything else?”	一起喝一杯，或聊点别的?”
[1:01:45]	It got really draining and really exhausting,	这真的有点儿枯燥乏味了，
[1:01:48]	to constantly…	经常会这样…
[1:01:51]	be a part of… this…	还要参与…这些…
[1:01:55]	thing.	破事儿。
[1:01:58]	The initial clients of WeWork	WeWork最初的客户
[1:02:00]	thought that they were members.	以为他们是会员。
[1:02:03]	But they were actually a resource	但他们实际上是一个资源，
[1:02:05]	from which WeWork could extract a reputation	WeWork可以从他们那里获得声誉，
[1:02:09]	and then they could sort of slingshot that reputation	然后他们可以像弹弓射出那样的声誉，
[1:02:12]	to get big corporations to think,	让那些大公司去考虑，
[1:02:15]	“We need to ask WeWork	“我们需要去向WeWork讨教
[1:02:18]	“how to attract the best and brightest	如何吸引最好的和最出类拔萃的
[1:02:21]	of this up-and-coming generation.”	这一代新人。”
[1:02:25]	I eventually, I was promoted to operations manager,	最终，我被提升为运营经理，
[1:02:29]	and so I was getting a little more distant from Adam.	但我和亚当的关系就稍微疏远了一些。
[1:02:32]	His excitement isn’t so close to me that I…	他的兴奋离我并不那么近，所以我……
[1:02:37]	am breathing it in and, like, intoxicated by it.	我吸入了它，好像被它陶醉了。
[1:02:41]	And I’m able to start seeing more clearly that he was manipulative.	我开始更清楚地意识到，他是在操纵别人。
[1:02:47]	He had ways of using psychology	他有办法利用心理学
[1:02:50]	to maneuver through people’s flaws	来克服人们的缺点，
[1:02:54]	and to use that to his benefit.	并以此为他的利益所用。
[1:02:57]	Adam was giving me a review.	亚当给了我一个评价。
[1:02:59]	We were in one of the glass conference rooms.	我们在一间玻璃会议室里。
[1:03:02]	He was telling me I was doing a great job.	他说我的工作表现不错。
[1:03:05]	And then another employee walked by	这时另一个活泼可爱的雇员，
[1:03:08]	who was very peppy and very pretty,	走着经过了我们，
[1:03:13]	and he said, “But you’re not her.”	他说，“但是你不是她。”
[1:03:16]	And he pointed out her and said,”You could be,	他指着她说，“你可能是，
[1:03:18]	but you don’t have the confidence that she has.”	但你没有她那样的自信。”
[1:03:22]	I went home and thought,”What do I need to do	我回到家就想，“我要怎么做
[1:03:25]	to become a better employee here and become like her?”	才能成为一名更好的员工，成为像她一样的员工呢?”
[1:03:30]	You’re constantly in this fear of,”somebody else is gonna take my job.	你总是害怕，“有人会抢走我的工作。
[1:03:35]	I have to fight to stay here.”	我必须战斗才能留在这里。”
[1:03:37]	Like, I felt constantly like I couldn’t just breathe.	我一直觉得我无法呼吸。
[1:03:42]	Adam would state, “I could fire all of you and do this by myself.”	亚当会说”我可以炒了你们所有人，然后自己做这件事。”
[1:03:48]	That’s a bold statement to say to people who are working their ass off for you.	对那些为你拼命工作的人，说这话可真够大胆的。
[1:03:55]	– Good morning.- Shalom.	―早上好。―（犹太话）你好
[1:03:57]	– Shalom. Um…	―你好 ―嗯…
[1:03:58]	I’m sure that there are lots of people here	我相信这里有很多人
[1:04:00]	who know what WeWork is,who maybe have worked	知道WeWork是什么，他们可能在一个
[1:04:02]	in one or several WeWorks…	或几个WeWorks工作过…
[1:04:05]	So I met Adam in Washington, D.C.for an event.	所以我在华盛顿特区为一个活动遇到了亚当。
[1:04:10]	My friends who worked at WeWork told me about him.	我在WeWork工作的朋友跟我说起过他。
[1:04:12]	And they just said this was	他们说这就是
[1:04:16]	one of the most charismatic…	他最有魅力的地方…
[1:04:18]	one of the most visionary	他是世界上
[1:04:20]	and ingenious leaders	所有科技公司中
[1:04:24]	of any tech company in the world.	最具远见和创造力的领导者之一。
[1:04:27]	He just sounded like a mythical figure.	他听起来就像个神话人物。
[1:04:30]	And I was just really curious, like,	我只是很好奇，
[1:04:33]	what does he understand about leasing real estate and subdividing it?	他对房地产租赁和分租有什么理解?
[1:04:38]	Like, we’re talking about	我们正在讨论的是
[1:04:39]	one of the most boring business models in the world,	世界上最无聊的商业模式之一，
[1:04:43]	and I was really curious to know what was behind it.	我很想知道它的背后是什么。
[1:04:45]	It’s fascinating to me about WeWork because	我对WeWork很感兴趣，
[1:04:47]	lots of people here who have been there,	因为很多人都去过WeWork，
[1:04:49]	they’ve seen how lovely the interior decoration is.	他们看到了WeWork的内部装饰有多漂亮。
[1:04:52]	But there are lots of companies that make beautiful spaces.	但是有很多公司创造了漂亮的空间。
[1:04:56]	Um, but they’re not worth $20 billion,	但它们的价值不是200亿美元，
[1:04:59]	which is WeWork’s most recent valuation.	这是WeWork最新的估值。
[1:05:01]	So I wonder what do you consider to be your special sauce?	我想知道你们的特色酱料是什么?
[1:05:05]	– So, first of all, excellent question.	―首先，这是个好问题。
[1:05:08]	From the first day that we started WeWork,it was about bringing people together.	从我们成立WeWork的第一天起，我们就致力于将人们聚集在一起。
[1:05:12]	As our mission, and our mission always…	作为我们的使命，我们的使命永远是…
[1:05:14]	– And his answer was everything that we’ve heard in the last few years,	他的回答是我们在过去几年里听到的所有事情，
[1:05:17]	it’s that they were doing something special with the culture,	那就是他们在用这种文化做一些特别的事情，
[1:05:19]	that their special sauce couldn’t be found in earnings	他们的特殊调味料无法在收入
[1:05:22]	or cash flow or revenue.	或现金流，或收益中找到。
[1:05:24]	It was a… a spirit of We	这就是…We的精神
[1:05:27]	that was the truly distinguishing part of this company.	也就是这个公司与众不同的地方。
[1:05:29]	– And the one thing, you say,”Are you a co-working space?”	―还有一件事，你会说，“你们是一个联合办公空间吗?”
[1:05:31]	We’re as much a co-working space as Amazon is a book-selling store.	我们是一个共同工作的空间，就像亚马逊是一个书店一样。
[1:05:34]	Anybody who thought that Amazon was there just to sell books	任何认为亚马逊只是为了卖书而存在的人
[1:05:37]	just didn’t understand the vision,and you just need to look now and see	都不理解这个愿景，你只需要看看现在，你会发现
[1:05:40]	how much greater the vision is.	这个愿景是多么伟大。
[1:05:42]	You know,I wish I’d pressed him harder on it.	我真希望我在这事上再给他点压力。
[1:05:44]	But I didn’t because	但我没有，因为
[1:05:46]	I had no idea what the company actually was.	我不知道这家公司到底是什么。
[1:05:50]	And I think in the case of Adam Neumann,	我认为在亚当・诺伊曼的例子中，
[1:05:52]	there were a lot of people who were impressed by his live charisma,	有很多被他的超凡魅力所打动的人，
[1:05:57]	who privately harbored doubts about exactly how all of this worked.	他们私下里对这一切到底是如何运作的持怀疑态度。
[1:06:02]	I was one of them, I suppose, you know?	我想我是其中之一，你知道吗？
[1:06:05]	I didn’t say in that interview,	我在采访中没说
[1:06:06]	“I think that this company is just,you know, a lot of smoke and mirrors.”	“我认为这家公司有许多迷雾和虚幻。”
[1:06:10]	I didn’t, I didn’t know for sure.	我又不，我又不是很肯定。
[1:06:12]	I just privately harbored this doubt that said that	我只是私下里怀疑
[1:06:15]	this was all kind of a magic show.	这一切都是一场魔术表演。
[1:06:17]	– So our first mission was,create the world where people make a life.	所以我们的第一个使命是，创造一个使人们习惯于新的生活方式的世界。
[1:06:19]	That was for WeWork. WeLive is helping you live and not just exist.	这是为WeWork准备的。WeLive帮助你生活，而不仅仅是生存。
[1:06:23]	And now we have a WeOS,	而现在我们又有了WeOS，
[1:06:25]	which is our operating system for physical spaces.	这就是我们为实体空间准备的操作系统。
[1:06:27]	And it’s growing very fast and it’s everything from your entry system	它发展得非常快，它的一切，从你进入建筑物开始，
[1:06:30]	when you enter the building,but then how do you book a conference room	开始你的登入系统，然后你如何预订会议室，
[1:06:33]	and how do you attend an event and who’s signed in the building…?	和你如何参加活动，还有谁在建筑物里注册登记…?
[1:06:35]	Real estate usually is a very dependable, predictable business.	房地产通常是一种非常可靠、可预测的行业。
[1:06:39]	It doesn’t grow that much,but it’s steady.	它没有增长那么多，但很稳定。
[1:06:41]	You can kind of map out these returns.	你可以预计出回报。
[1:06:43]	But WeWork was growing so fast that it was being valued	但WeWork的估值增长如此之快，
[1:06:48]	by investors as an ultrafast growth,	以至于投资者认为它是一家快速增长、
[1:06:52]	low-overhead technology company.	低成本的科技公司。
[1:06:54]	They created this sort of Facebook-type platform for members	他们为会员创建了这种类似facebook的平台，
[1:06:59]	where you could get people connected through technology.	你可以通过技术把人们联系在一起。
[1:07:02]	WeWork has what’s like its internal LinkedIn, I call it, right?	WeWork有一个类似于它内部LinkedIn的东西，我把它叫做LinkedIn，对吧?
[1:07:05]	It’s called the WeWork Member Network.	它被称为WeWork成员网络。
[1:07:07]	You know, you have your profile page.	你有自己的个人主页。
[1:07:09]	– Adam was often saying,	Adam经常说:
[1:07:11]	“Oh, and people are posting job opportunities	“哦，人们在这个平台上
[1:07:13]	and connecting with each other on the platform.”	发布工作机会并互相联系。”
[1:07:16]	They had acquired a bunch of interesting technologies	他们获得了一堆有趣的技术，
[1:07:19]	and were stitching together what might have been by far	并将其拼接在一起，这可能是迄今为止
[1:07:22]	the most comprehensive tool for how people work.	最全面的人类工作方式工具。
[1:07:25]	We use beacon technology but a lot of other aspects.	我们使用信标技术，但还有很多其他方面。
[1:07:29]	We’re using our video cameras to actually see where interactions are happening.	我们用摄像机来观察互动发生的地方。
[1:07:32]	And our entire process is built to make our members more successful.	我们的整个过程都是为了让我们的会员更成功。
[1:07:36]	The cynical read, of course, is,	当然，愤世嫉俗的人会说，好吧，
[1:07:38]	well, those intentions are all great,but what you still do is office space	这些意图都很好，但你仍然在做的是办公空间，
[1:07:42]	and you are a real estate company.	你是一家房地产公司。
[1:07:44]	But I think that, you know,when companies are private,	但我认为，当公司私有化时，
[1:07:48]	it’s hard for us to know what’s happening behind the scenes.	我们很难知道幕后发生了什么。
[1:07:54]	– My business is called Thinknum Alternative Data.	―我的业务叫做Thinknum替代数据。
[1:07:57]	And we index and crawl public information from the Web.	我们从网上检索和抓取公共信息。
[1:08:02]	Our bots just happened to add WeWork into our list of companies,	我们的机器人只是碰巧把WeWork加入了我们的公司列表，
[1:08:07]	and then our bots found something astonishing about WeWork.	然后我们的机器人发现了一些关于WeWork的惊人之处。
[1:08:12]	WeWork painted themselves as this company that was growing extremely fast,	WeWork把自己描绘成一家发展非常迅速的公司，
[1:08:17]	and once people joined they don’t really leave.	一旦有人加入，他们就不会真的离开。
[1:08:22]	But using data on the public Web,	但是利用公共网络上的数据，
[1:08:25]	we actually plotted the churn rate,	我们绘制出了流失率，
[1:08:27]	which is how many people join and then leave.	也就是有多少人加入然后离开。
[1:08:31]	And we did see that the churn rate had increased	我们确实看到流失率增加了，
[1:08:34]	and this was accelerating.	而且还在加速。
[1:08:36]	The other trend we found was	我们发现的另一个趋势是，
[1:08:39]	no one ever used their internal social network.	没有人使用过他们的内部社交网络。
[1:08:43]	When you call yourselves a technology company,	当你称自己是一家科技公司，
[1:08:46]	and when you actually build a social network to help further paint that picture,	当你真的建立了一个社交网络来帮助进一步描绘这幅图景时，
[1:08:50]	if no one uses it, then you’re not a technology company.	如果没有人使用它，那么你就不是一家科技公司。
[1:08:56]	Our next instinct was,let’s write a blog post	我们的下一个反应是，我们要写一篇博客公告，
[1:08:58]	and, you know, just share our findings.	分享我们的发现。
[1:09:00]	It really started taking off there.	它真的开始在那里脱离实际。
[1:09:02]	Then, about three hours later,WeWork sent us an email	然后，大约三个小时后，WeWork给我们发了一封电子邮件，
[1:09:07]	asking if we could take down the blog post.	询问我们是否可以撤下这篇博文。
[1:09:11]	Our first instinct was to just ignore it.	我们的本能反应就是，忽略它。
[1:09:14]	And then the community manager stopped by to our office.	然后社区经理来到我们的办公室。
[1:09:20]	And she says,	她说，
[1:09:21]	“You’ve violated our membership happiness clause,”	“你们违反了我们的会员幸福条款，”
[1:09:25]	and the kicker was, she said,”You have 30 minutes to leave.”	她说:“你有30分钟的时间离开。”
[1:09:29]	In the wake of our blog post and publication,	在我们的博客发表之后，
[1:09:34]	WeWork kept raising more money.	WeWork继续筹集更多的资金。
[1:09:40]	I first read about WeWork when they raised money on SoftBank,	我第一次读到WeWork是在他们向软银融资的时候，
[1:09:44]	at a $20 billion valuation.	当时软银给它的估值为200亿美元。
[1:09:47]	And at that point they had about 200 locations.	那时他们有大约200家分店。
[1:09:50]	I went through and looked at the buildings	我审查并去看过那些建筑 （纽约大学斯特恩商学院，市场学教授）
[1:09:53]	that they actually had their facilities in.	它们确实都已经在安装设备。
[1:09:55]	And I determined at that valuation	我当时就确定了
[1:09:58]	that the 200 buildings were each worth less	这200栋建筑物的价值都低于
[1:10:01]	than that WeWork office was being valued at.	WeWork办公室被评估的价值。
[1:10:06]	And I said that WeWork was the most overvalued private company in the world.	我当时就说，WeWork是世界上最被高估的私人公司。
[1:10:12]	Adam Neumann told us repeatedly that WeWork was profitable.	亚当・诺伊曼反复告诉我们，WeWork是盈利的。
[1:10:18]	We’ve since found out	我们后来发现，
[1:10:20]	that how Neumann and WeWork were considering themselves profitable	诺伊曼和WeWork认为自己赚钱的方式
[1:10:24]	was a stretch at best.	充其量只是一种夸大。
[1:10:27]	Are you profitable?	你是在盈利吗？
[1:10:29]	So we are… as per choice.	所以我们……根据选择。
[1:10:31]	Because when you have a 40% business,when you have a margin,	因为当你有40%的业务量时，当你有一定的利润时，
[1:10:33]	you can actually choose when to be profitable.Right.	你就可以选择何时盈利了。没错的。
[1:10:36]	– We like to hover around an EBITDA, a break even,	我们喜欢徘徊在EBITDA，盈亏平衡附近， （在计取利息、税、折旧费及摊销费之前的利润）
[1:10:40]	and then we can choose when we wanna move,where we wanna move.	然后我们可以选择什么时候行动，向什么地方行动。
[1:10:42]	Right now we’re in a very high-growth stage of our business,	现在，我们正处于业务的高速增长阶段，
[1:10:45]	and we don’t see that stopping anytime soon.	我们认为这种增长不会很快停止。
[1:10:49]	– So EBITDA…	―所以，在息税折摊前的利润…
[1:10:50]	Earnings before interest, tax,depreciation and amortization…	在贷款利息，税赋，折旧费和摊销费之前计取的利润…
[1:10:53]	Is sort of this accepted metric for how profitable a company might be.	也许是衡量公司盈利能力的可接受的度量标准.
[1:10:57]	But WeWork started inventing their own financial metrics	但WeWork开始发明自己的财务指标，
[1:11:01]	to enter into this consensual hallucination,	以实现这种共识幻觉，
[1:11:04]	and they used this term”community adjusted EBITDA.”	他们使用了“社区调整息税折旧摊销前利润”这个术语。
[1:11:08]	Basically it was an attempt to say,	基本上，这是在试图说，
[1:11:09]	“we want to pretend to be profitable by ignoring these expenses.”	“我们想假装盈利，无视这些费用。”
[1:11:14]	They adjusted for things	他们调整了一些
[1:11:16]	that were ridiculous to strip out and say you’re profitable.	可笑的东西，然后说，你是盈利的。
[1:11:20]	So suddenly they went from a loss-making company	所以他们突然间从一个亏损的公司
[1:11:23]	to a profitable company,	变成了一个盈利的公司，仅仅是通过金融工程和花招。
[1:11:25]	just by financial engineering and gimmickry.	仅仅是通过金融工程和花招。
[1:11:30]	Every year WeWork would project profits,	每一年WeWork都会预测盈利，
[1:11:34]	would fail to make any profits	但却没有盈利
[1:11:37]	and actually their losses would get larger and larger.	实际上他们的损失会越来越大。
[1:11:40]	Yet investors in the private markets kept on bidding up the price of WeWork.	然而，私人市场的投资者继续哄抬WeWork的价格。
[1:11:46]	It kept on getting higher and higher and higher.	它越来越高，越来越高。
[1:11:48]	It’s sort of mind-boggling that that happened.	这真是令人难以置信。
[1:11:51]	And I mean that more than anything else speaks to the gifts of Adam Neumann.	我的意思是，这比其他任何东西都更能说明亚当・诺伊曼的天赋。
[1:11:55]	– It is my honor and pleasure to introduce to you right now	―我很荣幸现在向大家介绍
[1:11:59]	our co-founders, Miguel McKelvey and Adam Neumann.	我们的联合创始人，米格尔・麦凯维和亚当・诺伊曼。
[1:12:02]	Help me welcome them to the stage!	帮我欢迎他们登台！
[1:12:07]	– Shalom!	你们好！ （犹太人见面打招呼）
[1:12:10]	I was proud to see the events continue to grow.	我很自豪地看到这些活动继续发展。
[1:12:15]	But I saw the change in Adam.	但我看到了亚当的变化。
[1:12:17]	I think it was money blindness.	我认为这是对金钱的盲从。
[1:12:20]	There’s so much money behind us that nothing can happen, right?	我们有这么多钱，所以什么都不会发生，对吧?
[1:12:24]	We’d become untouchable, in a sense.	从某种意义上说，我们变得不可侵犯。
[1:12:28]	It started to feel like it was more just about the business	我开始觉得这更像是生意，
[1:12:31]	and not about this community that I grew to love over those many years.	而不是我多年来逐渐爱上的社区。
[1:12:37]	I think that’s where I started to lose my creative juices for the company.	我想这就是我开始失去为公司创造灵感的地方。
[1:12:42]	After my first summer camp,	在我的第一个夏令营后，
[1:12:45]	I tried to get out of entering the second year.	我试图退出进入第二年。
[1:12:46]	I sat down with one of the executives and explained to her that,	我和其中一位高管坐下来，向她解释道:
[1:12:51]	“Last year I went, I didn’t enjoy myself.	“去年我去的时候并不开心。
[1:12:53]	It’s not for everybody,and please don’t make me go again.”	不是每个人都适合，请不要再让我去了。”
[1:12:57]	And she kindly said, “I see your point,	她和蔼地说:“我明白你的意思，
[1:13:01]	but it’s a mandatory event,as most company outings are.”	但这是必须的，就像大多数公司郊游一样。”
[1:13:05]	– The “We” is, I think,the really big thing in	-我认为，“我们”是我们所从事的
[1:13:09]	the mission of what we’re doing.	使命中真正重要的部分。
[1:13:11]	So let’s just close our eyes for one second.	让我们先闭上眼睛。
[1:13:15]	Close eyes, hold hands.	闭上眼睛，牵起手。
[1:13:18]	The way these events worked was that you would go	这些活动的运作方式是，
[1:13:22]	hear presentations for like almost eight hours a day	你会去听演讲，每天差不多八个小时，
[1:13:24]	for maybe two or three days.	大概两三天。
[1:13:27]	And to make sure that people were actually attending…	为了确保人们真的参加了…
[1:13:32]	we had tracking bracelets on.	我们戴着追踪手镯。
[1:13:34]	Just think about a reality in which	想想这样一个现实，
[1:13:37]	the energy that we’re feeling right now with one another	我们现在彼此感受到的能量
[1:13:41]	is an energy of unity,an energy where I am you and you are me	是一种统一的能量，一种我是你，你是我，
[1:13:45]	and we all are we.	我们都是我们的能量。
[1:13:48]	They would address the crowd,	他们会对着人群演讲，
[1:13:50]	uh, talking about whatever word of the day that was…	呃，谈论当天的话题…
[1:13:54]	like “authenticity.”	好像是“真实性。”
[1:13:56]	And as we’re sitting in the mud,I’m thinking,	当我们坐在泥里时，我在想，
[1:13:58]	“Well, you forced me to come to this summer camp and sit in the mud.	“好吧，你强迫我来参加这个夏令营，坐在泥里。
[1:14:01]	Nothing about this to me seems authentic.”	在我看来，这一切都不真实。”
[1:14:03]	If we do the work right and we find a way	如果我们做得好，我们找到一种方式
[1:14:06]	to become a real family in this community and company,	在这个社区和公司里成为一个真正的家庭，
[1:14:09]	we could wake up one day and say,	有一天我们会醒来说，
[1:14:11]	“We want to solve the problem of children without parents in this world.”	“我们想要解决这个世界上没有父母的孩子的问题。”
[1:14:14]	We can win… and do it.And children who are in abusive situations.	我们能赢……去完成它。以及受虐待的儿童。
[1:14:17]	And then children in abusive situations.	然后是受虐待的孩子。
[1:14:19]	And from that we can go to world hunger,	从这里我们可以讨论世界饥饿问题，
[1:14:21]	and there’s so many topics that we could take one by one,	我们可以一个接一个地讨论很多话题，
[1:14:24]	and we will be able to tackle anything that we set our minds to.	我们将能够解决任何我们下定决心要解决的问题。
[1:14:30]	He would talk about being president of the world.	他会谈论成为世界总统。
[1:14:32]	He would say things like that and people would say,	他说这样的话，人们就会说，
[1:14:35]	“Eh, is he serious?”	“呃，他是认真的吗?”
[1:14:36]	It seemed really wild and crazy,	它看起来真的很疯狂，
[1:14:39]	but it was hard to make sense of what made sense in unicorn land.	但很难理解在独角兽的世界里什么是有意义的。
[1:14:45]	I wanted to talk a little bit about the past and where we came from.	我想谈谈过去以及我们从何而来。
[1:14:49]	We’re not here by mistake.	我们不是来错了。
[1:14:52]	This was thought about and planned 10 years ago.	这是10年前考虑和计划的。
[1:14:55]	And the funniest thing about it,from the day we moved to Brooklyn,	最有趣的是，从我们搬到布鲁克林那天起，
[1:14:57]	Miguel and I were meeting regularly,just like that picture,	米格尔和我就经常见面，就像那张照片一样，
[1:15:00]	planning for the future.	计划着未来。
[1:15:02]	We knew that…	我们知道…
[1:15:06]	whatever it is we’re looking for	…不管我们要找的是什么
[1:15:08]	must be greater than ourselves.	一定比我们自己更伟大。
[1:15:10]	Moving forward the “We” company.	推动“我们”公司的发展。
[1:15:17]	SoftBank had bet on Adam as an entrepreneur.	软银把赌注押在了亚当身上，认为他是一名企业家。
[1:15:20]	They knew that the valuation was high.	他们知道估值很高。
[1:15:23]	But they thought that, you know,a winner-take-all in this market,	但他们认为，在这个市场上，赢家通吃，
[1:15:26]	like they had seen in other markets,	就像他们在其他市场上看到的那样，
[1:15:28]	would be so big that they could,you know, tolerate	规模会很大，他们可以容忍
[1:15:31]	that, that valuation.	这样的估值。
[1:15:33]	But when there’s sort of a critical mass of doubt	但当人们对软银产生了
[1:15:36]	coming back to SoftBank,	大量疑问时，
[1:15:39]	what are the sovereign wealth funds,	主权财富基金是什么，
[1:15:41]	who are the biggest investors in SoftBank’s Vision Fund,	软银愿景基金最大的投资者是谁，
[1:15:44]	what are they saying?	他们会说什么?
[1:15:47]	When you’re raising $100 billion,	当你筹集1000亿美元的时候
[1:15:49]	you’re going to the biggest deep-pocket sources,	你会去找那些最有钱的人，
[1:15:51]	so, of course, where does Masa go	所以，当然，Masa去了哪里
[1:15:54]	but he goes to the kingdom of Saudi Arabia	他去了沙特阿拉伯王国
[1:15:57]	and they became his biggest backers.	他们成了他最大的支持者。
[1:15:59]	– The Saudis put dumb money into Masa Son’s Vision Fund,	沙特人把钱投到Masa Son的愿景基金里，
[1:16:04]	because he says,”I’ll get you in on the ground floor	因为他说”我会让你进入
[1:16:07]	“of the next generation of great tech companies	下一代科技公司的首层”
[1:16:10]	“that are gonna rule the world.	“因为这些科技公司将统治世界。
[1:16:11]	Give me $45 billion, and I’ll make you a trillion dollars.”	给我450亿美元，我就给你赚1万亿美元。”
[1:16:16]	They wanna get out of the oil business	他们想退出石油行业，
[1:16:18]	and get into as many other businesses as possible.	进入尽可能多的其他行业。
[1:16:21]	Because they’re sitting on a dwindling asset.	因为他们坐拥的资产越来越少。
[1:16:23]	And so what better business to diversify than technology	所以，还有什么比技术更适合多元化的业务呢?
[1:16:27]	and what better way than with the most renowned tech investor in the world	还有什么比与世界上最著名的科技投资者合作
[1:16:31]	who wants to play on the scale that you can play on?	更好的方式呢?
[1:16:34]	– The problem, however, is that you can’t really get in on the ground floor	但问题是，你无法真正从
[1:16:39]	at Facebook or Google or Amazon or Netflix.	Facebook、谷歌、亚马逊或Netflix那里抢得先机。
[1:16:42]	It’s way too late.	太迟了。
[1:16:43]	So you have Masa Son investing all this money in companies	孙正义把所有的钱都投资到
[1:16:46]	he’s telling the world are tech companies but aren’t real tech companies.	他告诉全世界，这些公司都是科技公司，但不是真正的科技公司。
[1:16:51]	And that’s a lot of pressure to put on a team,	这对团队来说是很大的压力，
[1:16:54]	to say, “Pretty soon this company better be worth $100 billion,”	要他们说，“这家公司最好很快就值1000亿美元，”
[1:16:58]	and at some point you have to have the numbers to back up that valuation.	在某些时候，你必须有数据来支持这个估值。
[1:17:01]	– You and me…	―你和我…
[1:17:03]	And that meant that they had to show growth	这意味着他们必须不惜一切代价
[1:17:06]	at any cost.	展现增长。
[1:17:08]	And that’s a problem.	这就有个问题。
[1:17:10]	– Show them your heart,show them your truth.	―向他们展示你的内心，展示你的真实。
[1:17:13]	Never give up!	永不放弃！
[1:17:16]	Work until you drop!	生命不息，工作不止！
[1:17:35]	It’s Christmas Eve 2018,	在2018年圣诞节，
[1:17:38]	Adam is with his family in Hawaii.	亚当和家人去了夏威夷。
[1:17:42]	Surfing, you know, relaxing.It’s vacation time.	冲浪，放松，你知道的。这是假期。
[1:17:49]	Masa and Adam were working on a plan	Masa和亚当正在进行一个计划
[1:17:52]	that they were calling internally Project Fortitude.	他们称之为“坚韧计划”。
[1:17:55]	And it was essentially a plan for SoftBank	这实际上是一个让软银集团
[1:17:59]	to spend about $20 billion	投资200亿美元，
[1:18:01]	and become a majority owner of WeWork.	成为WeWork多数股东的计划。
[1:18:07]	Because of SoftBank’s money	由于软银的资金
[1:18:09]	and a lot of what Masa pushed Adam to do,	和很多Masa催促亚当做的事情，
[1:18:13]	they were spending as if they were gonna have this deal done	他们花了很多钱，好像他们要完成这笔交易，
[1:18:16]	and bring so much capital to keep growing.	并带来这么多资金来保持增长。
[1:18:20]	There was this hole,this future hole coming,	这是一个漏洞，这个未来的漏洞，
[1:18:22]	that they were gonna need a lot more capital to fill it.	他们需要更多的资金来填补它。
[1:18:27]	This was a company that was burning,	这是一家一度亏损的公司，
[1:18:29]	at one point,$100 million a week.	每周亏损1亿美元。
[1:18:31]	Think about this, you could buy two Bombardier Global Expresses	想想看，你可以买两辆庞巴迪环球特快，
[1:18:34]	at $50 million each,crash both into a mountain,	每架5000万美元，然后都撞到山上，
[1:18:38]	and that was the burn every week of this company.	这就是这家公司每周的烦恼。
[1:18:42]	And so kind of everything was working towards this goal	所有的一切都在朝着与软银合作的
[1:18:45]	of this SoftBank partnership.	目标努力。
[1:18:49]	– There’s something called the Nantucket Sleigh Ride,	-有一种叫“南塔开特雪橇之旅”的活动， （小说《白鲸》中被鲸鱼拖住的捕鲸船的前往小岛的名字）
[1:18:51]	which is, when you harpoon a whale,	就是当你用鱼叉叉住一头鲸鱼时，
[1:18:53]	you’re supposed to bring him to the ship,but occasionally a Nantucket Sleigh Ride	你应该把它带到船上，但偶尔也会有这样的事情:乘坐南塔开特雪橇之旅，
[1:18:57]	is when the whale takes you out to sea and you’re stuck.	鲸鱼会把你拖带到海上，你会被困住。
[1:19:00]	You gotta ride that whale out even if that whale takes you to Greenland.	就算鲸鱼把你带到格陵兰岛，你也得把它甩掉。
[1:19:03]	Adam clearly thought he was taking Masa on a Nantucket Sleigh Ride,	亚当显然认为他要带马莎坐被拖的雪橇去南塔开特岛，
[1:19:07]	and that SoftBank had already committed so much money,	而且软银已经投入了这么多钱，
[1:19:09]	they were already in,that they were kind of stuck.	他们已经投入了，所以有点被困住了。
[1:19:12]	And so the way Adam was running the company,	所以亚当管理公司的方式，
[1:19:14]	it was the assumption that	就是假设
[1:19:16]	he had an infinite supply of billions to keep growing.	他有无限的数十亿供应来保持增长。
[1:19:20]	– Adam had been convinced earlier in the month	亚当在这个月的早些时候就已经确信
[1:19:23]	that this was gonna happen	这将会发生
[1:19:25]	and the people doing the deal were essentially done.	做这笔交易的人基本上已经完成了。
[1:19:28]	It was pencils down on sort of December 24 at WeWork.	12月24日，在WeWork，铅笔落下了。
[1:19:32]	Everyone expected it was gonna happen.	每个人都预料到会发生什么。
[1:19:38]	And then Adam	然后亚当
[1:19:40]	gets a call from Masa on Christmas Eve,	在平安夜接到孙正义的电话，
[1:19:43]	basically telling him,”Sorry, I can’t go through with it.	基本上是告诉他，“对不起，我做不下去了。
[1:19:47]	“The market’s working against me.Investors don’t like it.	“市场对我不利。投资者不喜欢这样。
[1:19:50]	We just can’t make it work right now.”	我们只是现在没办法让它起作用。”
[1:19:53]	When Masa decides he’s not gonna put that money in,	当Masa决定不把钱投进去时，
[1:19:56]	Adam Neumann had a problem,because he had nowhere else to go.	亚当・诺伊曼就有麻烦了，因为他无处可退。
[1:20:00]	Nobody else is gonna write him a check because	没有人会给他开支票，因为
[1:20:02]	everyone knows SoftBank has the money.	所有人都知道软银有钱。
[1:20:04]	So if SoftBank’s not putting in more money, there must be a problem.	因此，如果软银不投入更多资金，那肯定是有问题的。
[1:20:10]	Like it or not,	不管你喜不喜欢，
[1:20:12]	they’re going to need more money somehow.	他们总会需要更多的钱。
[1:20:21]	– It’s really funny, I’ve been looking,	―这真的很有趣，我一直在看，
[1:20:23]	I’ve been watching the press around this last fundraise	我一直在看媒体围绕着上次的募资，
[1:20:25]	and I actually think it’s hilarious	我真的觉得这很滑稽，
[1:20:27]	because for some reason there was an expectation	因为出于某种原因， （演员，投资者，也是亚当的朋友）
[1:20:29]	that there was gonna be like a $20 billion or $16 billion raise.	有人预计会有200亿或160亿美元的募资。
[1:20:33]	It’s a $6 billion raise.	这是160亿美元的融资。
[1:20:36]	It’s the second largest venture capital investment of all time.	这是有史以来第二大风险投资。
[1:20:40]	I’m an investor in Uber so I know what the first largest one was.	我曾是优步（Uber）的投资者，所以我知道第一个最大的是什么。
[1:20:43]	It’s the second largest of all time.	这是有史以来第二大的。
[1:20:45]	It’s SoftBank coming into this company.	软银进入了这家公司。
[1:20:47]	Now they have $10 billion invested in this company.	现在他们在这家公司投资了100亿美元。
[1:20:49]	So the notion that anybody is projecting	所以，如果有人说
[1:20:51]	that they don’t have confidence in the company I think is crazy.	他们对公司没有信心，我认为这是疯狂的。
[1:20:53]	I have confidence in the company.	我对这家公司有信心。
[1:20:55]	– First of all, thank you,Ashton, it’s amazing.	―首先，谢谢你，阿什顿，你太棒了。
[1:20:58]	After the collapse of the deal,	在交易失败后，
[1:21:00]	they’re out there trying to put this really good face on.	他们试图摆出一副很好的面孔。
[1:21:03]	He brings along Ashton Kutcher as this pump-up guy.	他把艾什顿・库彻(Ashton Kutcher)带进来，让他给自己打气。
[1:21:06]	And it was really disingenuous.	这真的很虚伪。
[1:21:09]	– It’s above and beyond what we need to fund the company for the next…	―这已经超过了我们下一步的公司所需的资金…
[1:21:13]	– Okay. – …four to five years.	―好的。 ―…四到五年。
[1:21:14]	Adam was saying things that were completely false.	亚当说的完全是假的。
[1:21:18]	WeWork was currently a bonfire of cash	WeWork一贯地烧钱，
[1:21:21]	and was gonna run out of money by the end of the year.	到今年年底就会花光所有的钱。
[1:21:24]	– The interesting thing about the investment,	关于这项投资，有趣的是，
[1:21:26]	there’s a lot of rumors and there’s what happened.	当时有很多传言，然后都确实发生了。
[1:21:28]	The most important thing is,when Masa called me and said,	最重要的是，当Masa打电话给我说，
[1:21:31]	“You know, this has happened and that happened	“你知道吗，这件事发生了，那件事发生了，
[1:21:33]	and the world is changing,”	世界正在改变，”
[1:21:34]	the first thing he said is, “I’m calling you to share this as a partner.	他说的第一件事是，“我打电话给你，让你作为合伙人分享这个。
[1:21:37]	And I just wanted to come up with a solution together.”	我只是想一起想出一个解决方案。”
[1:21:39]	– Because that deal didn’t happen,does that change your thoughts	―因为那笔交易没有发生，这是否会改变
[1:21:41]	on an IPO timeline?	你对IPO时间表的看法?
[1:21:43]	– Just so we… we keep saying “did not happen,” just so we’re clear.	―这样我们……我们一直说”没发生过，”这样才清楚。
[1:21:46]	We never signed the deal.	我们从没签过协议。
[1:21:47]	It’s not that we signed the deal and something happened.	并不是我们签了协议，然后发生了什么事。
[1:21:49]	We were trying to figure out the best way to do it.	我们在想办法解决这件事
[1:21:51]	But, no, regarding an IPO,it’s always been an option.	但是，不，关于首次公开募股，这一直是一个选择。
[1:21:54]	We are ready for an IPO.	我们准备进行首次公开募股。
[1:21:57]	– You are ready? – WeWork is always ready for an IPO.	―你准备好了？―WeWork一直在为IPO做准备。
[1:22:01]	We will choose the right time to do it	我们会选择正确的时间，
[1:22:03]	when it’s correct for the mission of the company.	当它对公司的使命是正确的。
[1:22:04]	– What are you looking for?	―你在找什么?
[1:22:06]	– I want to elevate the world’s consciousness.	―我想提升世界的意识。
[1:22:09]	– Okay, so when you do that,then you can go public?	―好吧，你这么做了，就可以公开了
[1:22:11]	– It’s not one or the other.	―这不是其中之一。
[1:22:12]	When I feel that to achieve that mission,	当我觉得要实现这一目标，
[1:22:14]	going public will help it,that will be the day.	上市会有所帮助，那就是那一天。
[1:22:21]	Were you anticipating	你当时是在期待
[1:22:23]	WeWork’s S1 when it came out?	WeWork的S1公告出台吗？
[1:22:26]	– No. I remember I was on vacation, it was in August,	―不。我记得那是在八月我度假的时候，
[1:22:29]	and I remember telling my family	我记得我告诉了我的家人
[1:22:30]	when someone sent me a link to it,	有人给我发来这个链接，
[1:22:33]	and I started reading the first few pages,	我就开始读了最初几页，
[1:22:35]	I said, “I apologize.I’m out for the weekend,”	我说，“我很抱歉，我要花费我周末的时间，”
[1:22:37]	because this was just too good and I needed to read through this.	因为它写的太好了，我需要通篇详细地读它。
[1:22:41]	It felt more like a, uh…	它感觉就像一本，呃…
[1:22:43]	a novel written by someone who was shrooming	吃了制幻魔菇的人写的小说
[1:22:45]	than an S1.	而不是S1表格。
[1:22:48]	An S1 is a form you have to fill out	S1是上市前必须
[1:22:50]	that’s a precursor to going public.	填写的表格。
[1:22:53]	It’s a first introduction to your company, to the world,	这是第一次向你的公司和世界介绍，
[1:22:56]	where you’re representing that these are the facts.	你要在这里表明这些是事实。
[1:22:59]	But that means you’ve gotta come clean,and there are a lot of details in there,	但这意味着你必须全盘表明，这里面有很多细节，
[1:23:04]	and in WeWork’s case,the devil was in the details.	而在WeWork的个案中，问题就出在细节上。
[1:23:08]	– So the first red flag was on page one.	―第一个危险信号出现在第一页。
[1:23:10]	It says, “We dedicate this to the energy of We…	上面写着:“我们将此献给We…
[1:23:13]	Greater than any one of us but inside each of us.”	它比我们所有人都伟大，但却在我们每人的心中。”
[1:23:16]	I mean, for God sakes,they’re renting fucking desks.	天呐，要知道他们现在连办公桌都是租来的。
[1:23:18]	I was actually on vacation in the middle of Austria,	我正好在奥地利中部度假，
[1:23:21]	hiking with some friends,	与几个好友打算远足旅行，
[1:23:23]	and then I get to a place where there’s a little service.	然后我到了一个有简易服务的地方。
[1:23:28]	I just start getting these texts and emails,	我开始收到这些短信和邮件，
[1:23:30]	and it’s like “WTF.”	这就有“你们在搞什么”的感觉
[1:23:32]	And like, “Oh, my God!”	就像，“哦，我的天！”
[1:23:34]	And I was like,”I think I know what happened.”	我说”我想我知道发生了什么”
[1:23:38]	Almost everyone you talked to	几乎所有和你谈论此事的人
[1:23:40]	had a different item that horrified them.	都对其中个别的条目表示了惊诧。
[1:23:44]	So like one by one, they would say,	几乎每个人都这么说，
[1:23:46]	“I cannot believe his wife is choosing his successor,”	“我不敢相信，他妻子会选择他的继任者
[1:23:49]	or, “So egregious that he would have these 20-1 voting shares.”	或者，“太过分了，他拥有20比1的投票权。”
[1:23:53]	Or, “I can’t believe the company is paying him $6 million	或者，“我真不敢相信公司会付给他600万美元，
[1:23:57]	for the trademark to the word ‘we’in the company name.”	买下公司名称中带有‘We’这个词的商标。”
[1:24:02]	He was buying buildings,	他买了一些建筑，
[1:24:04]	and then asking WeWork	然后让WeWork
[1:24:07]	to lease those buildings from him.	从他那里租用这些建筑。
[1:24:09]	And then he took $700 million out of this company	这样他从他的公司中拿走了7亿美元
[1:24:13]	at the very time he was asking the public to put money in the company.	同时，他又向社会大众为他的公司融资。
[1:24:17]	– With many of these unicorn IPOs,	―在许多这种类似怪物般的公开募股活动中
[1:24:19]	the CO is mentioned anywhere between 12 and 40 times.	资金来源（Cash of Origin）一般都被提到12到40次。
[1:24:22]	In the case of Adam Neumann,it was 170 times.	在亚当.诺伊曼的个案中，它被提到170次。
[1:24:27]	If you tell a 30-something male	如果你告诉一个30多岁的男人
[1:24:29]	that he’s Jesus Christ,he’s inclined to believe you.	他是耶稣基督，他会倾向于相信你。
[1:24:34]	Rebekah is very involved	丽贝卡参与了
[1:24:36]	in the part of the document that people laughed at,	人们嘲笑的那部分文件，
[1:24:39]	and they were spending a lot of time in the Hamptons.	他们在汉普顿度假胜地待了很长时间。
[1:24:41]	And they had this sort of constant string of WeWork employees	于是就有络绎不绝的WeWork员工，
[1:24:45]	who would get a seaplane or helicopter to go out to the Hamptons	他们会乘坐水上飞机或直升机去汉普顿，
[1:24:49]	just to meet with them on some IPO stuff.	就一些IPO事宜与他们见面。
[1:24:51]	You just keep reading it and be like,	你只需要继续读下去，
[1:24:53]	“Oh, my God, did anyone pr…Like, look at this	然后想，“哦，我的天，有没有人…看看这个，
[1:24:56]	and tell them what it was gonna look like?”	然后告诉他们，它会长成什么样子?”
[1:24:59]	The reality is that, like, people had been telling Adam that for a while	事实是，人们早就这么告诉亚当了
[1:25:01]	but he didn’t care; he thought that people would look past it	但他不在乎;他认为人们会忽略这一点，
[1:25:03]	or he wanted to enrich himself	或者他想让自己发财，
[1:25:05]	and thought that it wouldn’t be a big deal.	并且认为这没什么大不了的。
[1:25:11]	Meanwhile, he was around WeWork less.	与此同时，他在WeWork周围的时间减少了。
[1:25:14]	He went on a month-long birthday celebration	他参加了一个月的生日庆祝活动，
[1:25:16]	where he went to the Maldives to surf.	去马尔代夫冲浪。
[1:25:20]	You know, I think generally he was seen	你知道，我认为他通常被认为
[1:25:23]	as more erratic and nervous and…	更古怪，更紧张…
[1:25:26]	in hindsight,he probably had a view	事后看来，他可能认为
[1:25:28]	that maybe this has gone too far.	这件事做得太过火了。
[1:25:33]	Him going surfing was a way of avoiding reality…	他去冲浪是逃避现实的一种方式…
[1:25:38]	and keeping the high life going as much as he could.	尽他所能维持他的奢华生活。
[1:25:44]	This company has just been savaged after its S1 came out.	这家公司在S1出台后遭到了猛烈抨击。
[1:25:48]	The price has come down and down and down.	股价跌了又跌。
[1:25:51]	$47 billion dropped down to 10 to 15.	从470亿跌倒了10亿到15亿之间。
[1:25:54]	Every day now they’re trying to come up	现在他们每天都在
[1:25:56]	with something to salvage this IPO,and I don’t know if they’re gonna do it.	想办法挽救IPO，我不知道他们是否会这么做。
[1:26:00]	– We’ll clean it up. I think we’re great,	―我们会打扫干净的。我觉得我们很好，
[1:26:01]	and I think we’re preparing for the roadshow right now.	我想我们现在正在为路演做准备。
[1:26:03]	Just hope my hair is good.	我想我的发型还行吧。
[1:26:05]	– Your hair looks great.- Okay.	―你的发型看着不错。―好吧。
[1:26:07]	This is harder than 20-foot waves.	这比在20英尺巨浪中艰难多了。
[1:26:09]	– I get it. – You know why?	―我知道了。―你知道为什么吗？
[1:26:11]	‘Cause I control the 20-foot waves.	因为我能驾驭20英尺巨浪。
[1:26:16]	I’ll take a 20-foot wave…	我会踏着20尺海浪…
[1:26:19]	every day for the next 10 days.	在今后10天里的每一天。
[1:26:22]	I’m scared of drowning just thinking about it.	我一想到就怕被淹死。
[1:26:25]	– All right.	-好了吧。
[1:26:28]	Real estate is going through a fundamental shift.	房地产业正在经历一个根本性的转变。
[1:26:32]	From a “fixed cost per seat” commodity…	从“每个座位固定费用”商品…
[1:26:34]	The world was kind of up in arms	整个世界都对这家公司的过分行为
[1:26:36]	about how egregious this company was.	感到愤怒。
[1:26:40]	But Adam had to go public anyway.	但亚当还是要公开这件事。
[1:26:43]	– …have a 12-year headstart.	…提前12年。
[1:26:45]	– There’s a two-week period you start	-你有两周的时间
[1:26:48]	marketing your shares officially to investors.	正式向投资者推销你的股票。
[1:26:50]	It’s called a roadshow.	这就是路演。
[1:26:52]	Kind of like a central part of the roadshow	路演的中心部分
[1:26:55]	is a video that goes along with it.	是一段视频。
[1:26:58]	So, they had filmed portions of it already.	所以，他们已经拍摄了一部分。
[1:27:02]	So theoretically he was just gonna do his part of it,	所以理论上他只是做他该做的事，
[1:27:05]	they can edit it in.	他们可以编辑进去。
[1:27:07]	– Fixed cost commodity,fixed cost commodity.	-固定成本商品，固定成本商品。
[1:27:10]	Fixed cost commodity…	固定成本的商品…
[1:27:11]	Adam kept delaying,	亚当总是拖延时间，
[1:27:13]	and even literally would leave rooms full of people	甚至让满屋子的人
[1:27:17]	waiting, set up for him to come.	等着他，准备好他的状态。
[1:27:20]	They spent hundreds of thousand dollars on shoots that Adam didn’t go to.	他们花了几十万美元拍亚当没去的片子。
[1:27:27]	That one sounded great.	那个听起来很棒。
[1:27:29]	– Thank you.	―谢谢。
[1:27:30]	It seems kind of,like, it’s procrastination,	这似乎是一种拖延症，
[1:27:33]	but, you know, was there something deeper,	但是，你知道，有没有更深层的原因，
[1:27:35]	I don’t know, of why you don’t show up to film this thing?	我不知道，为什么你不来拍这个?
[1:27:40]	Finally they start filming him,but that day he was just off.	最后他们开始拍摄他，但那天他刚好不在。
[1:27:45]	– Just a second.	―稍等一下。
[1:27:46]	Zack, you need the sentences to be full for me.	扎克，你要让这些句子是完整的。
[1:27:48]	So whenever you have a dead space like this,	所以当你有一个像这样的无效空白时，
[1:27:50]	put that up there.	把它放上去。
[1:27:52]	– In general, he’s an incredible speaker if you see him,	―总的来说，如果你看到他，他是一个很棒的演讲者，
[1:27:55]	but he can’t really read off a teleprompter.	但他不能真正脱离提词器上而讲出。
[1:27:56]	He struggles with that.	他对此很挣扎。
[1:27:58]	– Yeah, the reason it’s a little hard for me is,	―对我来说有点难的原因是
[1:28:00]	I’m not a guy who reads from a script, that’s the thing.	我不是那种照本宣读的人，这就是问题所在。
[1:28:03]	To do it totally free, though,I need to, I can’t…	要完全自由地做，我需要，但我不能…
[1:28:05]	I’m doing word-for-word so I’m gonna need to loosen it up a little bit.	…我在逐字逐句地写所以我得稍微放松一点。
[1:28:08]	And I think as the day wore on,	我想随着时间的推移
[1:28:10]	it just went on and on and on and on.	这件事越来越好。
[1:28:13]	And he seemed more frazzled	他看起来更加疲惫不堪，
[1:28:15]	and wasn’t getting through it and wasn’t making sense.	无法熬过去，没有任何意义。
[1:28:17]	– Based on our savor…	―根据我们的品味…
[1:28:19]	Agh! Ugh! Let’s go.	啊!啊!我们走吧。
[1:28:22]	It became somewhat like a party.	这有点像一场派对。
[1:28:25]	It just almost like devolved the whole night.	就像整晚都在演戏。
[1:28:27]	– The employees of all companies all need the same thing.	―所有公司的员工都需要做同样的事情。
[1:28:31]	Wellness, food.	健康，食物。
[1:28:33]	He just didn’t do a good job by everyone there.	他只是没有把那里的每个人都做好。
[1:28:37]	And I think a lot of people who were there were quite stressed.	我想当时在场的很多人压力都很大。
[1:28:40]	They’re like, “This has to get done.We’re supposed to do this tomorrow.”	他们会说，“这事必须得做。”我们说好明天再做的。”
[1:28:43]	It’s almost like,this is your worst nightmare.	这几乎就像是，这是你最糟糕的噩梦。
[1:28:47]	– This is who I am. This is what I do.	-这就是我。这就是我的工作。
[1:28:50]	I tackle something until it’s right.	我致力于一件事，直到它做好为止。
[1:28:53]	I will not stop.	我不会停歇。
[1:28:58]	This is what no one’s understanding right now,	现在没人明白这一点，
[1:29:00]	but it’s okay because we’ll make sure they learn.	但没关系，我们会让他们知道的。
[1:29:06]	And then the next morning,	然后第二天早上，
[1:29:08]	they decide…”No, it’s just not gonna happen.	他们决定…“不，这是不可能的。
[1:29:11]	We need to call it off.”	我们需要叫停。”
[1:29:17]	Adam came in to WeWork’s office.	亚当来到了WeWork的办公室。
[1:29:19]	He comes in, he’s more dressed up than usual.	他进来时，比平时穿得更正式。
[1:29:22]	And gives an all-hands talk.	并进行全体发言。
[1:29:25]	And there he basically told all the staff,	他告诉所有员工，
[1:29:29]	“This doesn’t mean the IPO’s off.	“这并不意味着IPO取消。
[1:29:30]	“Like, we’re gonna come back and this is gonna be amazing	”就像，我们会回来，这将是惊人的，
[1:29:33]	and, um, we will do an IPO later this year.”	嗯，我们将在今年晚些时候上市。”
[1:29:37]	But like everything behind the scenes was beginning to happen	但就像幕后的一切都开始发生，
[1:29:40]	to start to oust him.	开始驱逐他。
[1:29:45]	At the time, it was less known	当时，很少有人知道
[1:29:47]	that Adam was this totally erratic CEO	亚当是一个完全不稳定的首席执行官，
[1:29:51]	that had sort of messianic statements	他有救世主般的言论，
[1:29:53]	and was doing things in a way that a lot of people would call crazy.	他做事情的方式被很多人称为疯狂。
[1:29:56]	Uh, and so we basically laid that out in a story.	所以我们把它写进了一个故事里。
[1:30:02]	The signature anecdote to the thing that probably got the most attention	应该引起注意的是，有这样一件代表性的轶事
[1:30:05]	was about how he took a plane trip with friends to Israel,	就是他和他的朋友包机去以色列旅行，
[1:30:10]	and they were smoking pot on the plane,	他们在飞机上吸大麻，
[1:30:11]	and then in Israel they didn’t finish all the pot	飞到了以色列，他们带的大麻还没有吸完
[1:30:15]	and so they stuffed some in a cereal box.	他们把大麻塞进了装燕麦的盒子里。
[1:30:18]	The crew on the plane finds it and is sort of incensed.	机组成员发现了，并真的愤怒了
[1:30:22]	And so they recall the plane.	于是，他们召回了飞机。
[1:30:24]	Uh, and so then Adam has to find his own way back from Israel.	呃，这样亚当和他的朋友不得不自己想办法从以色列回来了。
[1:30:30]	When you can land	当你能把两台火箭
[1:30:32]	two rockets concurrently on barges and you smoke pot,	同时降落在驳船上，而你还在抽大麻，
[1:30:34]	you’re seen as quirky and likable.	你被看作是古怪和可爱的家伙。
[1:30:38]	When you don’t go public and your investors lose money,	当你没有成功上市而你的投资人还在亏钱时，
[1:30:41]	all of a sudden they decide that smoking pot is a criminal activity.	人们突然间就认定抽大麻是犯罪行为。
[1:30:45]	Once Eliot’s article came out,	一旦艾略特的文章出炉，
[1:30:48]	he became pretty much untouchable on Wall Street.	他就成为华尔街的不能接触的人。
[1:30:51]	And so, he made the decision to step down	所以，他决定辞职
[1:30:53]	at, like, the urging of a lot of different people.	这也是应了很多外人的敦促。
[1:30:59]	– Adam Neumann is expected to step down as…	-亚当・诺伊曼(Adam Neumann)将卸任…
[1:31:02]	The company went from a $47 billion valuation	该公司在短短六周内从470亿美元的估值
[1:31:04]	to near bankruptcy in just six weeks.	跌至濒临破产的境地。
[1:31:06]	– The future of the company very uncertain at this point.	―现在看来，公司的未来非常不确定。
[1:31:08]	When I first heard about WeWork’s financial collapse,	当我第一次听说WeWork的金融崩溃时，
[1:31:14]	I honestly did feel really, really sad	我真的真的为Adam
[1:31:18]	for Adam.	感到难过。
[1:31:21]	Because it felt like he believed in what he was doing	因为我感觉他全身心都相信
[1:31:26]	with every fiber of his being.	自己在做的事。
[1:31:29]	WeWork now is suddenly in decline,	WeWork现在突然下滑，
[1:31:31]	the office-sharing company’s new financial lifeline	这家经营共享办公室公司新的金融生命线
[1:31:35]	giving its controversial co-founder Adam Neumann	给了它那饱受争议的联合创始人亚当.诺伊曼
[1:31:37]	a $1.7 billion payout to step down	一笔17亿的遣散费用以让他辞职
[1:31:40]	while the troubled company’s reportedly planning massive layoffs.	据报道，这家陷入困境的公司正计划大规模裁员。
[1:31:46]	When I started to learn a little bit more about it,	当我开始对它有了更多的了解，
[1:31:50]	um…	嗯…
[1:31:52]	that sadness	…这种悲伤
[1:31:54]	turned to anger pretty quickly.	很快就变成了愤怒。
[1:31:57]	Because…	因为…
[1:31:59]	now all of a sudden,it felt like this person	因为…现在，突然间，我觉得这个人
[1:32:04]	lied to me, lied to a bunch of people,	用这种美好的工作方式，
[1:32:07]	about this beautiful way of working	和美好的生活方式
[1:32:10]	and this beautiful way of living.	骗了我，还骗了一群人。
[1:32:12]	I felt angry at him	我很生气
[1:32:15]	for doing that, but also felt angry at me	他这么做了，但也很生气我
[1:32:18]	for, like, buying the bullshit.	竟然相信了他的鬼话。
[1:32:22]	And when they started laying people off,the anger switched to rage.	当他们开始裁员时，愤怒变成了狂暴。
[1:32:29]	It seemed like WeThis,WeGrow, WeLive, WeWork.	就好像We这个We那个，We成长，We生活，we工作。
[1:32:32]	We-we-we-we-we.
[1:32:33]	You know, it’s gotta be we, not me.	你知道，这些都将成为我们，而不是我。
[1:32:35]	It was we for everybody, except for Adam.	是我们在为了每个人，而不是亚当。
[1:32:39]	He got a golden parachute worth $1.7 billion.	他得到了价值17亿美元的黄金降落伞。
[1:32:44]	The idea that there would be all this money given to Adam	一想到会有这么多钱给亚当，
[1:32:48]	was demoralizing.	就泄气了。
[1:32:51]	Y ou know, that kind ofsticks in your craw a little bit,	你知道，那种，有点儿让你不爽，
[1:32:53]	particularly when you’ve been preached at about, “It’s all about we.”	尤其是当你被教导“一切都是关于我们”的时候，
[1:32:56]	If that’s your deal and you’re sitting on all this money	如果这是你的交易你坐拥这些钱
[1:32:59]	and you really believe in what you were saying the whole time,	而且你真的相信自己一直在说的话，
[1:33:01]	you should give some of the money back to help the employees who got screwed.	你应该把一部分钱还给那些被骗的员工。
[1:33:07]	I think what’s frustrating about all of that	我觉得最让人沮丧的是，
[1:33:10]	is that, when you focus the story on Adam,	当你把故事集中在亚当身上时，
[1:33:14]	you miss how many people worked really, really hard	你却忽略了有多少人非常非常努力地
[1:33:18]	to bring this impossible vision to life,	工作，来实现这个不可能实现的愿景，
[1:33:21]	who got nothing.	而他们一无所获。
[1:33:23]	They cared about WeWork a lot.	他们很关心WeWork。
[1:33:25]	They were invested in its success.	他们为它的成功付出了代价。
[1:33:27]	They were invested in the community.	他们投资于社区。
[1:33:30]	And they were hurt financially.	他们在经济上受到了伤害。
[1:33:33]	Reputationally.	还在声誉上。
[1:33:35]	Suddenly this company that they spent years on	突然间，这家他们花了多年时间经营的公司
[1:33:40]	is a laughingstock.	成了一个笑柄。
[1:33:45]	– My mind was warped in such a way at WeWork	-我的思想在WeWork被扭曲了，
[1:33:48]	that I felt, when I left,I had to unwarp it.	我觉得当我离开时，我必须把它复原。
[1:33:54]	They don’t care about you.	他们不关心你。
[1:33:55]	You know, like that really,really messed with me,	你知道，这真的，真的让我很困扰，
[1:33:59]	because I thought,”Who is telling me the truth?”	因为我想，”谁在告诉我真相?”
[1:34:03]	I have done a lot of therapy to like navigate through	我做了很多治疗来理清
[1:34:08]	what happened there.	发生了什么。
[1:34:09]	Why was I so devastated when it ended?	为什么结束时我那么伤心?
[1:34:13]	Why did it feel like,not that I lost a job,	为什么我感觉，不是我丢了工作，
[1:34:18]	but like I lost my purpose?	而是我失去了目标?
[1:34:21]	Some mind trick has been played on a lot of us.	我们很多人都被耍过心术。
[1:34:28]	You know, it just……I think of myself as this…	你知道，就是……我认为自己是这样的…
[1:34:33]	younger girl,and I wanna say to her,	…小女孩，我想对自己说
[1:34:38]	“You didn’t do anything wrong.”	“你没做错什么”
[1:34:40]	Like, “You’re valuable	比如，“你很有价值的，
[1:34:42]	and that company is not your worth.”	而那家公司并不是你的价值所在。”
[1:34:45]	But because I felt like,how am I gonna change the world now?	而是因为我觉得，我现在要怎么改变这个世界
[1:34:49]	Like, I needed that.	我需要这个。
[1:34:55]	When I look back on my time spent	当我回顾我在We社区
[1:34:59]	in the We community…	度过的时光…
[1:35:02]	I see all the friends that I made.	我看到了所有我交的朋友。
[1:35:05]	Um, all the relationships that I still have.	嗯，我现在还有很多关系。
[1:35:10]	All the people that I deeply care about.	所有我深切关心的人。
[1:35:14]	The people that I wouldn’t have met outside of the We community.	这些人是我在We社区之外不会遇到的。
[1:35:18]	Those are the people that I choose to remember.	我注定要记住这些人。
[1:35:22]	Not…	不是…
[1:35:24]	the asshole that wrecked it.	那个毁了它的混蛋。
[1:35:33]	You know, people will see in Adam Neumann	人们会在亚当・诺伊曼身上
[1:35:36]	what they wanna see.	看到他们想看到的东西。
[1:35:37]	That may not be the most fulfilling answer for a lot of people,	对很多人来说，这可能不是最令人满意的答案，
[1:35:41]	but I do think that he can represent a lot more	但我确实认为他能代表的远不止
[1:35:45]	than what he really is.	他的真实面目。
[1:35:47]	And I think that, you know,	但是我想，
[1:35:49]	the reason that maybe he resonates with people	他能够引起人们共鸣的原因
[1:35:52]	is because it felt like he was close.	是因为他让人觉得有亲和力。
[1:35:59]	Clearly there was something about WeWork and something about Adam	很明显，关于WeWork和Adam，有些事情
[1:36:02]	where maybe he could have pulled it off.	他是可以成功的。
[1:36:09]	It could have come together into something beautiful.	它们本可以结合在一起成为美好的事物。
[1:36:14]	But, unfortunately he set an example	但是,不幸的是他树立一个负面榜样,
[1:36:18]	which maybe is harmful for other entrepreneurs to follow,	为其他后续企业家也许是有害的,
[1:36:21]	or he’s embodied the American dream in a way that worries us	或者他是美国梦的体现,我们担忧的,
[1:36:25]	because it was so attractive and it was so intoxicating	因为它是如此有吸引力,它是如此的令人陶醉的
[1:36:28]	and yet had this disastrous result,	而这个灾难性的结果,
[1:36:31]	that that bothers us more than if he had just been	困扰我们超过如果他刚造成
[1:36:34]	a failure with WeWork.	与WeWork一同失败。
[1:36:46]	There’s a lot of really special elements about WeWork	有一些非常特殊的元素在WeWork中
[1:36:49]	that…	那就是…
[1:36:52]	I hope continue to last.	我希望继续坚持下去。
[1:36:54]	Like especially as we sit in this time of COVID	特别是当我们身处新冠病毒肆虐时代，
[1:36:57]	and we’re, you know,people are working from home,	大家都在家里工作，
[1:37:00]	and, you know,I, myself, have been inside,	我自己也在家里
[1:37:04]	mostly inside for,you know, months and months.	工作了好几个月。
[1:37:07]	And it is on the days that I get to interact with other people	就是在我和其他人交流的那些日子中，
[1:37:11]	that I come home and I’m like,”Wow, that was a fulfilling day.”	我回到家就会这样想，“哇，那真是充实的一天。”
[1:37:20]	Community, I think, has been…	社区，我认为已经被…
[1:37:23]	taken piece by piece from our world	从我们的世界里，一点一点地拿走
[1:37:26]	for quite a while, like very slowly,	在此后很长的一段时间里，非常缓慢地进行，
[1:37:28]	and then now here we are sitting literally in… in a pandemic	现在我们严格讲，是处在一个疫病流行的恐惧中，
[1:37:34]	of lack of interaction and I would give anything to like…	因此缺乏交流，而我宁愿付出一切…
[1:37:42]	be consumed with people again.	让人们再次不断受到折磨。
[1:37:52]	The vision of us working together,	我们一起工作
[1:37:56]	to be better together, is lacking today.	共创美好的愿景，今天正在缺失。
[1:38:09]	I think we need that.	我认为我们需要这个。
[1:38:11]	We go back in time to the Greek town squares.	我们回溯古希腊城镇的广场时代的本质。
[1:38:16]	It has existed forever.	它一直都存在着。
[1:38:17]	Community has existed forever.	社区也会一直存在。
[1:38:20]	Because it’s crucial to our survival as human beings.	因为它对人类的生存发展至关重要的。
[1:38:31]	What are we if we don’t have each other?	如果我们失去了彼此，我们会怎样？
[1:39:19]	>>>>oakislandtk<<<<<